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All Journal Jurnal Media Informatika Electronic Journal of Education, Social Economics and Technology
Nur, Dara Lutfiah
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Penerapan Aplikasi Dasi-Jr Dalam Meningkatkan Efisiensi Pengelolaan Klaim Santunan Di Jasa Raharja Perwakilan Medan Nur, Dara Lutfiah; Daulay, Ahmad Riadi
Jurnal Media Informatika Vol. 6 No. 2 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i2.4919

Abstract

PT Jasa Raharja (Persero) merupakan badan usaha milik negara yang bergerak di bidang asuransi sosial, termasuk asuransi kecelakaan dan asuransi tanggung jawab pihak ketiga (asuransi kontraktual). Masyarakat yang dapat menerima santunan asuransi kecelakaan dari layanan Raharja adalah penumpang angkutan umum, korban kecelakaan lalu lintas dan lain-lain. Penelitian ini menggunakan metode kualitatif deskriptif untuk mengeksplorasi dan menggambarkan penerapan aplikasi DASI-JR dalam meningkatkan efisiensi pengelolaan klaim santunan di Jasa Raharja Perwakilan Medan. Metode ini dipilih karena tujuan penelitian adalah untuk memberikan gambaran mendalam dan komprehensif mengenai bagaimana aplikasi DASI-JR diimplementasikan dalam konteks operasional sehari-hari, serta dampaknya terhadap efisiensi kerja pegawai dan kualitas pelayanan kepada masyarakat.  Jasa Raharja mulai mengimplementasikan sistem informasi berbasis web bernama Jasa Raharja Enterprise Data (DASI-JR). DASI-JR merupakan sistem informasi yang digunakan untuk membantu pengelolaan data layanan di PT Jasa Raharja (Persero). Sistem ini didasarkan pada aplikasi database integrasi data. Ditempatkan di Kantor Perwakilan Sumatera Utara,untuk menciptakan kondisi yang menguntungkan dalam pembayaran santunan kecelakaan lalu lintas sehingga masyarakat lebih mudah mencairkan dana santunan kecelakaan.
Bancassurance Strategy in Increasing Sales of Sharia Life Insurance Products: A Case Study of Collaboration Between Prudential Syariah and BSI in Medan City Nur, Dara Lutfiah; Soemitra, Andri; Nasution, Yenni Samri Juliati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1095

Abstract

This study aims to analyze the bancassurance strategy in increasing sales of sharia life insurance products through a case study of collaboration between PT Prudential Life Assurance Unit Syariah and Bank Syariah Indonesia (BSI) in Medan City. Using a descriptive qualitative approach, data were collected through in-depth interviews with Financial Service Consultants (FSC), BSI marketing staff, and direct observation of marketing activities in the field. The results of the study indicate that the implemented sharia bancassurance strategy includes placing FSCs in BSI branch offices, an educational approach to customers, product integration (bundling), and utilizing BSI's customer database for targeting. This approach has been proven to be able to increase customer understanding of the benefits of sharia life insurance and has contributed significantly to increasing the number of policies and premium contributions received each month. However, the implementation of this strategy is not without challenges. Among them are the referral-based work system that makes FSC dependent on bank staff in reaching potential customers, as well as the low literacy of the community regarding sharia concepts and values in insurance. To overcome this, it is necessary to increase internal synergy, regular training for marketers, and a sustainable and comprehensive sharia financial literacy.
Co-Authors Andri Soemitra Daulay, Ahmad Riadi YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI