Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Bagus Budi Mulyana
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Public Relation Dalam Pemulihan Citra Pada Produk Scarlett Bagus Budi Mulyana; Akhmad Firmansyah; Mauliya Fitriani; Kharisma Rosa Delima
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Februari : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i1.636

Abstract

With various events that have a negative impact on Scarlett at the time of the product being boycotted because it is pro to Zionist carried out by the owner of Scarlett. This research was conducted with the aim of finding out the role of public relations in restoring the image of Scarlett products. This study uses a literature study methodology by collecting references from previous research from several researchers. The results of the research conducted show that public relations has a very important role in regulating the flow to restore Scarlett's image to the public through the media used, such as online media and print media to provide an explanation of the case, apologies to the public to regain public trust in Scarlett in order to get a good image again.
Co-Authors Akhmad Firmansyah Kharisma Rosa Delima Mauliya Fitriani