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All Journal Jurnal Economica: Media Komunikasi ISEI Riau
Juliana, Ditha Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PENGEMBANGAN TOKO KUE RUMAHAN “SISTERKITCHEN” MENGGUNAKAN ANALISIS SWOT DAN METODE BUSINESS MODEL CANVAS Juliana, Ditha Putri; Sumawidjaja, Riyandi Nur
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.318

Abstract

This study aims to analyze the business development strategy of the home bakery "SisterKitchen" using the Business Model Canvas (BMC) approach supported by a SWOT analysis. The analysis reveals that the primary customer segments include individuals, resellers, and online buyers. The value propositions offered are fresh, preservative-free cakes, custom designs, and competitive prices. Social media serves as the main sales channel, supported by customer relationships strengthened through loyalty programs and testimonials. Key activities involve cake production, recipe innovation, and active promotion. Strategic partnerships with raw material suppliers, delivery services, and influencers play a crucial role in supporting operations. Revenue is generated from custom cake sales, snack boxes, and partnerships with resellers. Efficiency in resource management and cost structure is key to business sustainability. With a well-directed development roadmap, "SisterKitchen" has the potential to enhance its competitiveness and achieve sustainable growth.
Co-Authors Riyandi Nur Sumawidjaja