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All Journal Jurnal Kolaboratif Sains SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Journal of Media and Communication NAAFI: JURNAL ILMIAH MAHASISWA
M. Mifta Farid
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Komunikasi Humas Dalam Pelayanan Prima Pada Dinas Perpustakaan Dan Kearsipan Kabupaten Musi Banyuasin Wulandari; Henny Yusalia; M. Mifta Farid
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v1i3.222

Abstract

In this increasingly advanced digital era, library public relations requires a communication strategy in providing excellent service to attract visitors, because nowadays they are more interested in finding information on the internet than reading books. Therefore, an effective communication strategy is needed from the Musi Banyuasin Regency Library and Archives Office to introduce its services and collections to the public. This research aims to find out the communication strategy of public relations in improving excellent service to library visitors and to find out the public response to the excellent service provided by the Library and Archives Office of Musi Banyuasin Regency. This research uses a qualitative approach, where the data is obtained through observation, interview and documentation methods. The results showed that the Office of Libraries and Archives of Musi Banyuasin Regency has provided excellent service to visitors by applying the five dimensions of excellent service namely reliability, responsiveness, assurance, empathy and providing various facilities that make visitors feel comfortable. In addition, the Musi Banyuasin Regency Library and Archives Office has received positive and constructive feedback on the excellent service they have provided. So that the response from the public makes the library want to always provide the best services and collections for the public.
Dinamika Komunikasi Dalam Circle Pertemanan Di Kalangan Mahasiswa UIN Raden Fatah Palembang Sumartina, Azizah Ar Rokia; Henny Yusalia; M. Mifta Farid
SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Pendidikan Vol 12 No 1 (2025): JURNAL SEUNEUBOK LADA
Publisher : Program Studi Pendidikan Sejarah - Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jsnbl.v12i1.11500

Abstract

This study aims to identify and describe the dynamics of communication in the friendship circle of UIN Raden Fatah Palembang students. In this study, the author uses a qualitative approach method with observation techniques and in-depth interviews with students from several faculties and documentation. The theory used in this study is the communication network theory from Everet M. Rogers to analyze the role of social structure in student friendship circles. The results of the study show that friendship circles are formed due to similarities in activities, interests, and backgrounds. Communication in the circle is dominated by direct and digital communication, with various central roles such as opinion leaders and connectors. Factors such as social hierarchy, digital media, and communication misunderstandings are the main challenges in interactions betweenstudents.
STRATEGI AIRISH HOTEL DALAM MENGHADAPI TANTANGAN INDUSTRI PERHOTELAN MODERN Wulandari, Oka Suci; M. Mifta Farid
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.340

Abstract

The current hospitality industry faces various challenges, including high levels of competition, the rapid development of digital technology, and the dynamics of changing consumer behavior. This situation encourages hotels to develop adaptive and innovative strategies to maintain and enhance competitiveness. This study aims to examine the strategies implemented by Airish Hotel Palembang in responding to the challenges of the modern hospitality industry. This research used a descriptive qualitative method, with data collection techniques through observation, interviews, and documentation conducted during the Student Experience Program within the Merdeka Belajar Kampus Merdeka (PPM MBKM) framework. The research findings indicate that Airish Hotel Palembang implements a digital marketing strategy by utilizing social media and collaborating with online booking platforms, along with efforts to improve service quality and strengthen brand awareness. The implementation of this strategy is considered effective in expanding market reach and enhancing the hotel's competitiveness. Therefore, a digital technology-based marketing and service strategy is crucial for Airish Hotel Palembang in facing the challenges of the modern hospitality industry.
Efektivitas Komunikasi Pariwisata dalam Meningkatkan Wisata Budaya dan Sejarah Melalui Aktivitas Walking Tour oleh PLGGoodGuide: The Effectiveness of Tourism Communication in Enhancing Cultural and Historical Tourism through Walking Tour Activities by PLGGoodGuide Aliza Apri Liani; Fera Indasari; M. Mifta Farid
Jurnal Kolaboratif Sains Vol. 9 No. 4: April 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i4.10774

Abstract

Penelitian ini dilatarbelakangi oleh masih rendahnya pemahaman masyarakat terhadap sejarah lokal Kota Palembang serta citra kota yang lebih dikenal sebagai destinasi wisata kuliner dibandingkan wisata budaya dan sejarah. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi pariwisata dalam meningkatkan minat wisata budaya dan sejarah melalui aktivitas walking tour yang diselenggarakan oleh Palembang Good Guide. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari founder, tour guide, dan wisatawan yang mengikuti kegiatan walking tour. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini menggunakan teori AIDDA (Attention, Interest, Desire, Decision, Action) untuk menganalisis efektivitas komunikasi.Hasil penelitian menunjukkan bahwa komunikasi pariwisata yang dilakukan oleh Palembang Good Guide melalui aktivitas walking tour berjalan efektif dalam menarik perhatian, menumbuhkan minat, membangun keinginan, hingga mendorong tindakan wisatawan untuk mengikuti kegiatan wisata budaya dan sejarah. Hal ini didukung oleh penggunaan storytelling yang menarik, interaksi langsung, serta penyampaian informasi yang komunikatif dan edukatif. Dengan demikian, aktivitas walking tour tidak hanya sebagai kegiatan wisata, tetapi juga sebagai media komunikasi pariwisata yang mampu meningkatkan pemahaman dan ketertarikan wisatawan terhadap sejarah dan budaya Kota Palembang.
Etika Komunikasi dalam Pelayanan Publik di Dinas Perpustakaan Provinsi Sumatera Selatan Na’imatun Salsabila Rifdah; Komaruddin Komaruddin; M. Mifta Farid
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2182

Abstract

Public service is a crucial activity in government administration aimed at fulfilling community needs effectively, transparently, and accountably. This study aims to analyze communication ethics in public services at the Sumatera Selatan Provincial Library Department using the communication accommodation theory approach, which encompasses convergence, divergence, and over-accommodation. The research employs a qualitative method with data collection techniques including observation, interviews, and documentation. Informants in this study are library staff and library visitors. The results indicate that communication ethics in public services at the Sumatera Selatan Provincial Library Department are generally running quite well but still require improvements. Under communication accommodation theory, the convergence aspect that needs enhancement is nonverbal language, which remains inadequate in public services. Divergence occurs in certain situations to maintain staff professionalism, while over-accommodation is not significantly found in the service process. This study concludes that the implementation of communication ethics is quite good but still requires further improvement.
Pola Komunikasi Antar Relawan Satu Amal Indonesia dalam Membangun Kepedulian Sosial di Kota Palembang Fitriani Riski Ramadani; Eraskaita Ginting; M. Mifta Farid
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2213

Abstract

The growing phenomenon of social activities among volunteers highlights the crucial role of communication in fostering social concern within society. In practice, communication among volunteers serves not merely as a means of information dissemination, but also as a medium for coordination, interaction, and strengthening relationships within the group. Effective communication cultivates solid cooperation among members and underpins the success of sustainable social initiatives. This study aims to investigate the communication patterns among volunteers and the supporting factors in building social concern within the Satu Amal Indonesia community in Palembang City. A descriptive qualitative method was employed in this research. Data were collected through interviews, observation, and documentation. The theoretical framework utilizes group communication theory, which emphasizes the significance of interaction, group dynamics, and the role of communication in forging collaboration and achieving shared objectives within an effectively organized social group. The findings reveal that the implemented communication patterns encompass both vertical and horizontal communication, operating effectively within the volunteer group. This communication is bolstered by factors such as solidarity, shared goals, and the members' communication proficiencies. Ultimately, these communication patterns successfully enhance volunteer participation and instill the value of social concern in the surrounding community..
Co-Authors Aliza Apri Liani Eraskaita Ginting Fera Indasari Fitriani Riski Ramadani Henny Yusalia Komaruddin Komaruddin Na’imatun Salsabila Rifdah Sumartina, Azizah Ar Rokia WULANDARI Wulandari, Oka Suci