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All Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi)
Pratama, Andi Agustian
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Humanities Social Sciences

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Analisis Isi Kampanye Politik Anies Rasyid Baswedan Pada Pemilihan Presiden 2024 di Instagram Pratama, Andi Agustian; Saputera, Hery; Ali, Gustrianti M.; Wijanarko, Totok Ony; Hutapea, Edison Bonartua
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 2 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract Social media plays an important role in relation to political campaigns carried out by 2024 presidential candidates because some politicians use social media to interact with sympathizers and supporters. Anies Baswedan makes good use of the Instagram site to convey political messages through the media so that it is easy to build chemistry. This research aims to determine Anies Baswedan’s political campaign on Instagram by using content analysis, namely looking at (1) Anies Baswedan’s personality on Instagram (2) Anies Baswedan’s political key massage displayed on Instagram. This research uses a qualitative approach. The informants for this research were 145 uploads which constituted the total on Instagram @AniesBaswedan in January 2024. The instruments used in content analysis research are presented in the form of analyzing political campaigns consisting of campaign strategies, public interactions and visual symbols and messages the research results show that. The result of the research show that Anies Baswedan consistently conveys his campaign messages via media social and Desak Anies campaign is effective in influencing the face of modern democracy. Keywords: Campaign, Anies Baswedan, Instagram, Content, Presidential elections
Menuai Hunian: Strategi Komunikasi Tapera oleh PT CJ Logistics Service Indonesia Setiagiri, Agung; Wijanarko, Totok Ony; Pratama, Andi Agustian; Hutapea, Edison Bonartu
Oratio Directa (Prodi Ilmu Komunikasi) Vol 7, No 1 (2025): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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 This article discusses Corporate Communication Strategy in the People's Housing Savings Program (Descriptive Study at PT. CJ Logistics Service Indonesia). This research is motivated by the government's plan to implement a people's housing savings program (TAPERA) to all workers, especially private employees working in the Logistics and Transportation sectors. The purpose of this study is to provide a clear direction in the company's policy communication strategy related to the TAPERA policy communication strategy at PT. CJ Logistics Service Indonesia. This study uses a descriptive qualitative research method and in collecting, managing and analyzing data. The results of the author's research explain that the communication strategy implemented by PT. CJ Logistics Service Indonesia in the People's Housing Savings (TAPERA) program has a very important role in facilitating employee understanding and acceptance of this policy. The implementation of an effective communication strategy will greatly determine how well the TAPERA policy is accepted and understood by employees, and the extent to which this policy can have a positive impact on employee social welfare. Keywords: Corporate communication strategy, people's housing savings (TAPERA), descriptive qualitative, organizational control, public policy.
Co-Authors Ali, Gustrianti M. Hutapea, Edison Bonartu Hutapea, Edison Bonartua Saputera, Hery Setiagiri, Agung Wijanarko, Totok Ony