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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Digital Marketing and Communication Jurnal Oratio Directa (Prodi Ilmu Komunikasi)
Hutapea, Edison Bonartua
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi Politik Pasangan Calon Al Haris dan Abdullah Sani Dalam Memenangkan Pilkada Gubernur Jambi Tahun 2020 Hutapea, Edison Bonartua; Saputra, Dedi
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 1 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

This research aims to analyze political communication strategies and inhibiting factors as well as political communication opportunities for the winning team of Al Haris and Abdullah Sani in the Jambi Governor's Pilkada in 2020. In an effort to achieve victory in the 2020 Governor's Pilkada contest in Jambi Province, planning must be carried out. A mature political communication strategy and massive dissemination of issues to the public are important to achieve victory. In this research, researchers used descriptive qualitative methods. Researchers use Political Marketing theory with three approaches, namely; push marketing, pull marketing, pass marketing. There were several steps taken by the winning team of Al Haris and Abdullah Sani during the campaign period, namely in three ways: face-to-face campaign, campaign using social media, and limited open campaign. The obstacles experienced by the winning team of Al Haris and Abdullah Sani in the field were semantic factors, namely, lack of solid coordination and communication between the winning team and distortion of perception, namely, mistakes caused by the narrow thinking of novice voters, making it quite difficult to convey programs. as well as the vision and mission of the candidate pairs. Keywords: Strategy, Communication, Political Communication Strategy, Candidate Pairs 
Analisis Framing Pemberitaan Pemindahan Ibukota Negara (IKN) Indonesia Di Media Online Republika.co.id dan Tempo.co Hutapea, Edison Bonartua; Sinambela, Lasria
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 2 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstractMedia has an important role on giving information relating to the government policy in moving the national capital of Indonesia to East Kalimantan and inaugurating the zero point of this national capital. The news conveyed by the media about the relocation of national capital actually functions as information and education. After the news of relocating the national capital has spreaded, the online media started to review this information. How does media study this information? To answer this question, researcher has conducted study to examine the news by framing the news about moving the national capital of Indonesia to East Kalimantan and inaugurating the zero point of this national capital from media online Republika.co.id and Tempo.co. The purpose of this research is to find out the difference in framing the social reality construction, commodification of content and ideology of the Republika.co.id and Tempo.co. This study uses a qualitative method with Pan and Kosick model framing analysis. The result of this study based on syntatic, script, thematic, and rhetorical devices find that there are differences in media framing by Republika.co.id and Tempo.co in constructing news. Republika.co.id focuses on highlighting and supporting the government’s policy of transfering the IKN, while Tempo.co emphasize criticism for government. Keywords: Framing, Moving the National Capital of Indonesia, Zero Point Inauguraton, Online Media, Qualitative
Political Branding of Prabowo Subianto in Instagram During the Presidential Campaign in 2024 Wijanarko, Totok Ony; Agusta, Yori Dwi Bari; Hutapea, Edison Bonartua; Mufti, Zulfikar; Putri, Amanda Kanary
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.541

Abstract

The campaign period in the 2024 presidential election was crucial for the three presidential candidate pairs (Anies-Muhaimin, Prabowo-Gibran, and Ganjar-Mahfud) to develop and implement their political communication strategies. Branding was a key aspect of political communication that needed to be considered. One of the more interesting aspects was the branding of Prabowo as a candidate participating in the presidential election for the fourth time, now showcasing a different character. This research was conducted to analyze Prabowo's political branding through social media during the 2024 presidential election campaign. The focus of the research was to describe Prabowo's political branding by categorizing it into three parts: house brands, platform brands, and product brands, in accordance with the brand hierarchy theory from Cosgrove. The method used for the research was qualitative content analysis. Data and information were obtained through an analysis of the content on Prabowo's Instagram account and interviews with three sources related to the research topic. The results of the study showed that the house brand of Prabowo's political branding through social media during the 2024 presidential election campaign was "Prabowo Subianto 2024." Five brand platforms were identified: Humanism, Continuity, Bersama Indonesia Maju (Together with Onward Indonesia), Militarism, and Free Lunch. Furthermore, the product brand identified was Aksi Gemoy, which was part of Humanism.
Analisis Isi Kampanye Politik Anies Rasyid Baswedan Pada Pemilihan Presiden 2024 di Instagram Pratama, Andi Agustian; Saputera, Hery; Ali, Gustrianti M.; Wijanarko, Totok Ony; Hutapea, Edison Bonartua
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 2 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract Social media plays an important role in relation to political campaigns carried out by 2024 presidential candidates because some politicians use social media to interact with sympathizers and supporters. Anies Baswedan makes good use of the Instagram site to convey political messages through the media so that it is easy to build chemistry. This research aims to determine Anies Baswedan’s political campaign on Instagram by using content analysis, namely looking at (1) Anies Baswedan’s personality on Instagram (2) Anies Baswedan’s political key massage displayed on Instagram. This research uses a qualitative approach. The informants for this research were 145 uploads which constituted the total on Instagram @AniesBaswedan in January 2024. The instruments used in content analysis research are presented in the form of analyzing political campaigns consisting of campaign strategies, public interactions and visual symbols and messages the research results show that. The result of the research show that Anies Baswedan consistently conveys his campaign messages via media social and Desak Anies campaign is effective in influencing the face of modern democracy. Keywords: Campaign, Anies Baswedan, Instagram, Content, Presidential elections
Anlysis of Anies Rasyid Baswedan’s Political Rhetoric In The 2017 Jakarta Gubernatorial Election (Case Study of the 2017 Jakarta Gubernatorial Debate) Prasetyo, Hari; Mustikasari, Eka; Martins, Felismino; Hutapea, Edison Bonartua
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 2 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstractRhetoric is closely related to a person's ability to give a speech or speak in front of an audience. In the contestation of the 2017 DKI Jakarta Gubernatorial Election, candidates get a special opportunity, especially for candidates who are not favored to win the contestation such as Anies Rasyid Baswedan, who can attract sympathy and political support from the public through effective rhetoric skills. This study analyzes how Anies Rasyid Baswedan in the 2017 DKI Jakarta Regional Election contestation used Aristotle's rhetoric concept and invitation rhetoric in the Cagub-Cawagub debate organized by the DKI Jakarta KPUD so that he could come out as the winner of the Pilkada. This type of research uses a qualitative method with a rhetorical analysis approach. Data collection was carried out using digital trace documentation collection techniques obtained from video recordings on the CNN Indonesia youtube channel. The results showed that Anies Rasyid Baswedan effectively utilized Aristotle's rhetorical concepts in the aspects of ethos, pathos and logos to gain the support of Jakarta residents. Anies Baswedan in the debate successfully implemented an approach strategy to the audience by using the basic concepts of invitation rhetoric theory which emphasizes the principle of equality, attitude to universal values (immanent value) and attitude of self-determination. This succeeded in attracting sympathy and political support from DKI Jakarta residents to vote for him so that he could come out as the winner of the 2017 DKI Jakarta Pilkada.Keywords: Political Persuasion, Rhetoric Politics, Aristotle's Rhetoric, Invitation Rhetoric, Political Communication
Efektivitas Penyampaian Informasi Akademik oleh Humas Perguruan Tinggi X Melalui Whatsapp Group Nisrina, Enno; Farica, Thalia; Hutapea, Edison Bonartua
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30090

Abstract

Kemajuan teknologi komunikasi mendorong perguruan tinggi untuk memanfaatkan media digital dalam menyampaikan informasi akademik kepada mahasiswa. Namun, efektivitas penyampaian informasi akademik melalui media WhatsApp Group (WAG) masih jarang dikaji secara ilmiah. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas penyampaian informasi akademik oleh Humas Perguruan Tinggi X melalui WhatsApp Group, serta menggambarkan persepsi mahasiswa terhadap kejelasan, ketepatan waktu, dan keterbacaan pesan. Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan survei. Populasi penelitian ini adalah mahasiswa aktif di Perguruan Tinggi X yang tergabung dalam WAG resmi kampus, dengan sampel 30 mahasiswa yang diambil secara stratified random sampling menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner daring dengan skala Likert, kemudian dianalisis secara deskriptif menggunakan perhitungan rata-rata berbobot. Hasil penelitian menunjukkan bahwa rata-rata skor efektivitas sebesar 3,03 pada skala 1–4, menunjukkan penyampaian informasi tergolong efektif. Item P1 dan P5 memperoleh skor tertinggi (3,20) menandakan informasi dinilai jelas dan cepat diterima mahasiswa, sedangkan item P10 memperoleh skor terendah (2,80) menandakan aspek keterbacaan masih perlu diperbaiki. Hasil standar deviasi 0,761–0,900 menunjukkan adanya keragaman persepsi mahasiswa. Kesimpulan penelitian ini adalah WhatsApp Group cukup efektif mendukung komunikasi akademik, namun perlu perbaikan format pesan, waktu pengiriman, serta optimalisasi fitur WhatsApp untuk menghindari informasi tertumpuk. Implikasi penelitian ini menekankan perlunya manajemen komunikasi humas yang adaptif, kreatif, dan profesional agar reputasi dan kualitas layanan akademik semakin optimal di era digital.
Analisis Wacana Kritis Teun A Van Dijk Pidato Ketua DPR RI pada Sidang Tahunan MPR dan Sidang bersama DPR dan DPD Tahun 2024 Setiowati, Rahayu; Mega, Ria Nur; Hutapea, Edison Bonartua
Oratio Directa (Prodi Ilmu Komunikasi) Vol 7, No 1 (2025): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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 This study examines the speech of the Speaker of the Indonesian House of Representatives (DPR), Puan Maharani, delivered at the annual session of the People's Consultative Assembly (MPR) and the Joint Session of the DPR and the Regional Representative Council (DPD) in 2024. The study analyses Puan Maharani’s speech text structure, social cognition, and social dimensions. This qualitative study uses the critical discourse analysis approach Teun A. van Dijk developed. The study concludes, first, in terms of text structure, the Speaker of the DPR, Puan Maharani, uses positive vocabulary, inclusive metaphors, and polarization to strengthen the image of the DPR institution. Second, regarding social cognition, the speech of the Speaker of the DPR, Puan Maharani, is influenced by a pro-status quo ideology, with cognitive representations that benefit the dominant group. Third, in terms of social context, the speech of the Speaker of the DPR, Puan Maharani, aims to maintain the legitimacy of the DPR within the power structure, especially in crucial political or economic situations.Keywords: Critical Discourse Analysis, Speech, Text Analysis, Social Cognition, Social Context.
Co-Authors Agusta, Yori Dwi Bari Ali, Gustrianti M. Dedi Saputra Farica, Thalia Hari Prasetyo Martins, Felismino Mega, Ria Nur Mustikasari, Eka Nisrina, Enno Pratama, Andi Agustian Putri, Amanda Kanary Saputera, Hery Sembiring, Rinawati Setiowati, Rahayu Wijanarko, Totok Ony Zulfikar Mufti