Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI E-JRM
Khoirunnisa, Rahma
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dampak Experiential Marketing Dan Green Marketing Terhadap Loyalitas Pelanggan : Peran Kepuasan Pelanggan Sebagai Mediator (Studi Kasus Pada Pelanggan Superindo Di Kota Malang) Khoirunnisa, Rahma; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was carried out to identify the influence of experiential marketing and green marketing on customer loyalty: the role of customer satisfaction as a mediator. This study employs a quantitative approach with an explanatory research design. The population consists of Superindo customers in Malang City, with a sample size of 95 respondents selected using non-probability sampling techniques and a purposive sampling approach. Data analysis is conducted using the Structural Equation Modeling (SEM) method, assisted by SmartPLS 4.1.0.9 software. The outcomes of this study indicate that experiential marketing influences customer satisfaction, and green marketing also affects customer satisfaction, experiential marketing has an effect on customer loyalty, green marketing has no effect on customer loyalty, experiential marketing influences customer loyalty through customer satisfaction, and similarly, green marketing impacts customer loyalty via customer satisfaction. Keywords:Experiential marketing, Green marketing, Customer Loyalty, Customer Satisfaction
Pengaruh Pribadi Kaluna dalam Film “Home Sweet Loan” terhadap Motivasi Gen-Z Khoirunnisa, Rahma; Leksono, Arlita Dwi Wahyuni; Maliha, Alya Rafeyfa; Fransisca, Talia Berliana; Sitohang, Ventia Natakris; Rahman, Aam Ali
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh karakter Kaluna dalam film Home Sweet Loan terhadap motivasi Gen Z dalam menghadapi tekanan hidup. Kaluna digambarkan sebagai sosok mandiri, gigih, dan bertanggung jawab yang berjuang menghadapi tekanan ekonomi dan konflik keluarga. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, melibatkan dua partisipan Gen Z yang telah menonton film tersebut. Data dikumpulkan melalui kuesioner dan wawancara daring. Hasilnya menunjukkan bahwa karakter Kaluna memberikan pengaruh positif terhadap motivasi Gen Z, terutama dalam hal keberanian mengambil keputusan, kemandirian finansial, dan ketangguhan emosional. Sebagian besar responden merasa film ini relevan dengan kehidupan mereka, dan memberikan inspirasi dalam menyikapi tantangan hidup. Penelitian ini menegaskan bahwa media, khususnya film, dapat menjadi sarana efektif dalam membentuk motivasi dan nilai-nilai karakter positif pada generasi muda.
Co-Authors Basalamah, Muhammad Ridwan Fransisca, Talia Berliana Leksono, Arlita Dwi Wahyuni Maliha, Alya Rafeyfa Rahmawati, Rahmawati Sitohang, Ventia Natakris