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All Journal Journal of Artificial Intelligence and Digital Business ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Kusumaningrum, Retno Ayu
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

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Peran Mahasiswa KKN STIM Lasharan Jaya dalam Mewujudkan Desa Wisata Agro melalui Pembangunan Ikon Desa Bontomarannu Galib, Mukhtar; Muharram, Muharram; Kusumaningrum, Retno Ayu; Pamungkas, Alfian; Fatwa, M; Watiana, Watiana; Riska, Riska; Appang Allo, Meli Banne
ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 2 No 2 (2025): ABDI DAYA: Jurnal Pengabdian dan Pembedayaan Masyarakat
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/abdidaya.v2i2.596

Abstract

Bontomarannu Village, located in Uluere District, Bantaeng Regency, has significant potential to be developed into an agro-tourism destination due to its cool climate and fertile volcanic soil, which support horticultural farming. The village has long been a hub for producing high-quality vegetables, such as chili, tomatoes, and potatoes. This study examines the role of STIM Lasharan Jaya KKN students in developing a village icon as a promotional strategy for community-based tourism and local empowerment. Through a participatory approach, the students and the village community collaboratively designed and constructed an icon reflecting the village's unique identity. The icon, consisting of large letters spelling "Bontomarannu," serves as a visual landmark and symbol of local identity. The results demonstrate that the icon not only functions as a striking visual attraction but also attracts visitors, creates new economic opportunities, and strengthens the community’s sense of ownership and pride. In addition to promoting agro-tourism potential, the project enhanced cross-sector collaboration between the community, students, and local government. This study underscores the importance of participatory and sustainable approaches in developing agro-tourism villages, which can provide long-term economic, social, and cultural benefits for the local community
Peran Komunitas Online dalam Membentuk Loyalitas Merek: Sebuah Analisis Tematik Interaksi Konsumen di Media Sosial Kusumaningrum, Retno Ayu; Nur, Indrayani; Nurhidayanti, Nurhidayanti; Galib, Mukhtar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1043

Abstract

Implementasi kecerdasan buatan (AI) telah merevolusi sektor keuangan, khususnya dalam pengambilan keputusan investasi, Penelitian ini bertujuan untuk mengeksplorasi bagaimana komunitas online di media sosial berkontribusi dalam membentuk loyalitas merek. Menggunakan pendekatan kualitatif dan metode analisis tematik, data dikumpulkan melalui wawancara mendalam dan observasi interaksi di komunitas daring yang terkait dengan merek tertentu. Hasil penelitian mengungkapkan empat tema utama yang membentuk loyalitas merek, yaitu: rasa memiliki, advokasi merek, keterlibatan emosional, dan pemberdayaan informasi. Temuan ini menunjukkan bahwa interaksi sosial dalam komunitas online membangun keterikatan yang bersifat emosional dan kolektif, yang pada gilirannya memperkuat loyalitas konsumen terhadap merek. Studi ini memberikan kontribusi pada pemahaman tentang dinamika hubungan konsumen dan merek dalam lingkungan digital, serta menyarankan pentingnya pengelolaan komunitas sebagai strategi jangka panjang dalam membangun loyalitas.
Co-Authors Appang Allo, Meli Banne Fatwa, M Muharram, Muharram Mukhtar Galib nur, Indrayani Nurhidayanti, Nurhidayanti Pamungkas, Alfian Riska Riska Watiana, Watiana