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All Journal Jurnal EMT KITA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Al Affan, Dhalvi
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Economics, Econometrics & Finance

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Implementasi Business Model Canvas (BMC) dalam Perencanaan Strategi Pemasaran Kewirausahaan UMKM (Studi pada “Citra Oleh-Oleh Lampung” di Bandar Lampung) Daud, Syahril; Al Affan, Dhalvi; Rachman, Muhammad Farel; Al Fiqih, Muhammad Rizvy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3542

Abstract

This study aims to apply the Business Model Canvas (BMC) as a strategic tool in designing marketing strategies to increase the competitiveness and sales of Toko Citra Oleh-Oleh Lampung, an MSME engaged in the field of regional souvenirs. The research method used is descriptive qualitative, with data collection through in-depth interviews, direct observation, and literature studies. Data analysis uses a thematic approach supported by SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the business. The results of the study show that the main elements in the BMC, such as Customer Segments, Value Propositions, and Channels, play a significant role in determining an effective marketing strategy. Lampung's typical products with local cultural values, distributed through physical and digital stores, and a focus on customer experience are the main advantages. However, the study also identified challenges, such as dependence on tourists and logistical constraints, which need to be addressed through product diversification, digital marketing optimization, and operational efficiency. This study provides a practical contribution to Toko Citra Oleh-Oleh Lampung in increasing its competitiveness in the local and national markets. In addition, the results of this study are expected to be a reference for other MSMEs in facing competition in the era of globalization. Suggestions for further research are to conduct a comparative study between MSMEs that implement BMC and those that do not, to show the effectiveness of this strategy in more depth.
Pengaruh Pembelajaran Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Al Affan, Dhalvi; Harpain
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3666

Abstract

Indonesia is currently facing a demographic bonus with the majority of its population being of productive age, which provides a great opportunity to increase economic productivity through entrepreneurship. Bandar Lampung University supports this through various entrepreneurship programs, such as the Innovation and Ideavation Academy. The study aims to examine the impact. The study explores the impact of entrepreneurial education and motivational factors on students' entrepreneurial interest at the Faculty of Economics and Business, Bandar Lampung University. A quantitative approach was employed, collecting data from a purposive random sample of 73 students from the 2021 cohort via an online questionnaire. The data analysis, conducted with SPSS, included normality testing, linear regression, as well as F and T tests. The results reveal that both entrepreneurial education and motivation significantly influence the entrepreneurial interests of these students., in choosing entrepreneurship. both separately and together, explained 66.2% of the variation in entrepreneurial interest. These findings highlight the importance of these two factors in encouraging students' interest in entrepreneurship. This research proves that entrepreneurial learning and motivational encouragement play a crucial role in boosting students' interest in launching their own business.
Pengaruh Pembelajaran Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Al Affan, Dhalvi; Harpain
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3666

Abstract

Indonesia is currently facing a demographic bonus with the majority of its population being of productive age, which provides a great opportunity to increase economic productivity through entrepreneurship. Bandar Lampung University supports this through various entrepreneurship programs, such as the Innovation and Ideavation Academy. The study aims to examine the impact. The study explores the impact of entrepreneurial education and motivational factors on students' entrepreneurial interest at the Faculty of Economics and Business, Bandar Lampung University. A quantitative approach was employed, collecting data from a purposive random sample of 73 students from the 2021 cohort via an online questionnaire. The data analysis, conducted with SPSS, included normality testing, linear regression, as well as F and T tests. The results reveal that both entrepreneurial education and motivation significantly influence the entrepreneurial interests of these students., in choosing entrepreneurship. both separately and together, explained 66.2% of the variation in entrepreneurial interest. These findings highlight the importance of these two factors in encouraging students' interest in entrepreneurship. This research proves that entrepreneurial learning and motivational encouragement play a crucial role in boosting students' interest in launching their own business.
Co-Authors Al Fiqih, Muhammad Rizvy Harpain Rachman, Muhammad Farel Syahril Daud