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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Shirkah: Journal of Economics and Business
Ichwani, Tia
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Economics, Econometrics & Finance Other

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Mencapai keunggulan bersaing melalui pendekatan quadraple helix pada industri kreatif sektor fashion di bogor Noor, Laili Savitri; Deriawan, Deriawan; Ichwani, Tia
FORUM EKONOMI Vol 21, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.733 KB) | DOI: 10.29264/jfor.v21i1.5224

Abstract

Artikel ini membahas hubungan antara quadruple helix, inovasi dan daya saing. Sebuah model diusulkan dan diuji menggunakan sampel 200 pengusaha sektor fashion di Bogor. Data dianalisis melalui penggunaan pemodelan persamaan struktural (SEM). Temuan ini mengkonfirmasi bahwa strategi quadruple helix dapat mendukung inovasi dan daya saing. Kolaborasi dari empat pilar ini (pemerintah, bisnis, akademisi dan masyarakat sipil) dapat menjadi pusat penyelidikan, konsultasi, sosialisasi, pengembangan berbagai aspek mulai dari teknologi dan pemasaran produk
Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Shirkah: Journal of Economics and Business Vol 3, No 1 (2018)
Publisher : Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.733 KB) | DOI: 10.22515/shirkah.v3i1.204

Abstract

Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
Co-Authors Deriawan, Deriawan Iha Haryani Hatta Laili Savitri Noor Riskarini, Dian