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ANALISIS PENGARUH GAJI, INSENTIF DAN REWARD TERHADAP KINERJA KARYAWAN PT BPRS MITRA HARMONI KOTA MALANG Mohammad Makhmud; Yunus Handoko; Sudjilah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.22380

Abstract

Banking performance, especially Sharia People's Economic Banks after the Covid 19 pandemic, has not fully recovered. Although the economy is gradually improving, it has not been able to provide a stimulus for banking growth. During the last 3 years, the performance of the Islamic BPR industry both nationally and regionally in East Java, both from Assets, Financing and Third Party Funds, has decreased in percentage terms. Likewise, the quality of financing has also deteriorated, indicated by the Non Performing Finance ratio which continues to increase from year to year, one of which is caused by conditions after the Covid 19 pandemic. The purpose of this study was to determine and analyze the effect of salary, incentives and rewards on employee performance. The sample selection technique used total sampling with 40 respondents. The data collection technique used is a questionnaire. The analysis technique uses multiple linear regression with SPSS for windows 26.0 statistical analysis. The results showed that there was a significant positive effect of salary and incentives on employee performance, but there was no effect of rewards on employee performance.
PENGARUH DIGITAL MARKETING, BRAND AWARENESS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMILIH KULIAH DI UNIVERSITAS KEPANJEN KABUPATEN MALANG Reni Wahyuningtiyas; Yunus Handoko; Sudjilah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.22383

Abstract

The challenges in the current era of higher education or universities are more varied. In addition, the phenomenon of the increasing number of private universities, especially in Malang, reflects the dynamics of change in the national education landscape. As an educational institution managed by the private sector, the survival of private universities is highly dependent on the number of students. The greater the number of students accepted, the more capable the private university is of creating good quality education for its students. There are many strategies carried out by private universities to attract prospective new students. This study aims to determine the Influence of Digital Marketing, Brand Awareness, and Service Quality on the Decision to Choose to Study at Kepanjen University. This research is a quantitative type. The sampling technique used in this study is the purposive sampling method. Data were collected from 160 respondents who were 1st Year Students of the Faculty of Health Sciences, Kepanjen University. The data analysis techniques used were descriptive tests, classical assumption tests, multiple linear regression analysis, determination coefficient tests (R2), t tests and f tests with SPSS for windows 26.0 statistical analysis. The results of multiple linear regression analysis show that Digital Marketing, Brand Awareness, and Service Quality have a positive and significant influence on the Decision to Choose to Study at Kepanjen University, Malang Regency.
Co-Authors Mohammad Makhmud Reni Wahyuningtiyas Yunus Handoko