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All Journal Revenue: Lentera Bisnis Manajemen Growth: Journal Management and Business
Panjaitan, Josephin Michael
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk Dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Di Mediasi Citra Merek (Studi Pada Smartphone Samsung) Wasyiah, Ai; Hutasoit, Ruth Soraya; Rahardjo, Stifani; Nugraha, Kevin Andrian; Panjaitan, Josephin Michael
Revenue: Lentera Bisnis Manajemen Vol. 2 No. 04 (2024): November 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lbm.v2i04.608

Abstract

Dengan menggunakan metodologi kuantitatif, studi ini berupaya untuk menguji bagaimana kebahagiaan konsumen dipengaruhi oleh kualitas produk dan kepercayaan merek, dengan citra merek bertindak sebagai variabel mediasi. Mengingat persaingan ketat di sektor telekomunikasi, studi ini difokuskan pada pelanggan telepon pintar Samsung. Pengambilan sampel secara sengaja digunakan untuk mengumpulkan data primer dari responden yang telah menjadi pelanggan Samsung selama setidaknya tiga bulan melalui survei daring. Perangkat lunak SmartPLS 3.0 digunakan untuk menganalisis data menggunakan model Partial Least Square (PLS). Temuan menunjukkan bahwa sementara kepuasan pelanggan tidak dipengaruhi oleh kualitas produk (Nilai P = 0,149 > 0,005), citra merek terpengaruh secara signifikan (Nilai P = 0,002 <0,005). Kebahagiaan pelanggan dipengaruhi secara signifikan oleh kepercayaan merek (Nilai P = 0,002 <0,005), namun citra merek tidak (Nilai P = 0,182 > 0,005). Lebih jauh, ada sedikit bukti bahwa citra merek memainkan peran mediasi yang substansial dalam hubungan antara kebahagiaan konsumen dan kepercayaan merek serta kualitas produk. Menurut penelitian ini, Samsung harus membuat rencana pemasaran yang secara langsung meningkatkan kualitas produk dan persepsi merek untuk meningkatkan kepuasan konsumen. Kepercayaan merek yang kuat juga harus dipertahankan untuk menjamin bahwa, bahkan dalam menghadapi persaingan pasar yang ketat, loyalitas klien tetap tinggi.
Financial Literacy, Attitudes, and Decision-Making: The Mediating Role of Attitudes and Moderating Role of Consumptive Culture Hutasoit, Ruth Soraya; Panjaitan, Josephin Michael; Nugraha, Kevin Andrian; Tamba, Alexander Apryan; David, Firman
Growth: Journal Management and Business Vol. 3 No. 02 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i02.1001

Abstract

In the modern era, young generations face complex financial management challenges due to technological advancements and the widespread consumerist culture. Financial literacy has become a crucial aspect to support rational and sustainable financial decision-making. This study examines the role of financial attitude as a mediator in the relationship between financial literacy and financial decision-making, as well as investigates the influence of consumerist culture as a moderating variable. Using a causal quantitative approach and purposive sampling of 110 respondents, data were collected through questionnaires and analyzed with PLS-SEM using SmartPLS 3.0. The results show that financial literacy positively affects financial attitude and financial decision-making, with financial attitude mediating this relationship. Although consumerist culture has not yet shown a strong moderating effect, it remains an important factor in the financial behavior of young generations. These findings emphasize the importance of developing financial education programs that not only enhance knowledge but also foster positive attitudes and critical awareness of consumerist culture to support wiser and more sustainable financial decision-making. Furthermore, this study enriches financial literacy scholarship by highlighting the contextual influence of consumerist culture on young generations, thereby advancing the discourse on sustainable financial behavior.
Co-Authors David, Firman Hutasoit, Ruth Soraya Nugraha, Kevin Andrian Rahardjo, Stifani Tamba, Alexander Apryan Wasyiah, Ai