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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat
Arina Faridatul Mahmudah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Digital Marketing, Packacing dan Branding Hasil Pertanian Desa Karangtawar Kecamatan Laren Kabupaten Lamongan Eny Latifah; Diva Ayu Pramiswari; Aicha Widia Dzilfachriah; Arina Faridatul Mahmudah; Alya Khoioni Muhibbah; Saibatul Fauziyah; Suhailah Suhailah
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i3.3001

Abstract

This Community Service aims to provide assistance to the people of Karangtawar Village, especially farmers, by providing training in digital marketing, packaging and branding of existing agricultural products. The method used is Participatory Action Research (PAR) where in our actions we involve the community so that solutions to existing problems can be identified. The results of Community Service are Digital Marketing training in the form of: Creating Social Media Facebook, Instagram and e-Commerce Platforms such as Shopee, Lazada. Packaging takes the form of: product packaging that is more attractive than before in order to increase sales results and people's income. Branding takes the form of: creating a brand logo for agricultural products using the CANVA application to be implemented in Karangtawar Village, Laren District, Lamongan Regency.
Edukasi Ekonomi Sirkular Syariah: Pengolahan Limbah Ikan Menjadi Pakan Ternak Halal Eny Latifah; Diva Ayu Pramiswari; Aicha Widia Dzilfachriah; Arina Faridatul Mahmudah; Alya Khoioni Muhibbah; Saibatul Fauziyah; Suhailah, Suhailah
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3241

Abstract

The high volume of fishery waste often poses an environmental burden if not managed appropriately. Conversely, the circular economy concept offers sustainable solutions aligned with Maqasid Shariah principles in environmental preservation (Hifz al-Alam). This study aims to educate and implement the processing of fish waste into high-quality animal feed that meets halal standards (halalan thayyiban). This research employs a qualitative approach using the Asset-Based Community Development (ABCD) method. The stages include socializing the concept of Sharia circular economy, technical training on waste processing, and nutritional content testing of the feed. The findings indicate an 80% increase in community understanding regarding the economic value of waste. Technically, the fish waste processing successfully produced an alternative animal feed with high protein content, free from najis (impurity) through a purification process according to Islamic jurisprudence (fiqh). This education proves that the integration of circular economy and Sharia principles not only reduces environmental impact but also creates sustainable economic added value for local communities.
Co-Authors Aicha Widia Dzilfachriah Alya Khoioni Muhibbah Diva Ayu Pramiswari Eny Latifah, Eny Saibatul Fauziyah Suhailah Suhailah Suhailah, Suhailah