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The Influence of Workload, Leadership Style and Work Environment on Job Stress Among Generation Z Employees at PT Bank Negara Indonesia (Persero) Tbk Suryaningsih, Inten; Astuti Pratminingsih, Sri
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1349

Abstract

This research aims to analyze the impact of workload, work environment, and leadership style on job stress. The research used a quantitative method with 80 Gen Z employees as respondents from PT. Bank Negara Indonesia Tbk. The data were analyzed using multiple regression and processed with SPSS. This study offers novelty by focusing on Gen Z employees as the research subjects. The results show that workload significantly affects stress, with high workload, both in terms of quantity and complexity, increasing stress. On the other hand, the work environment was found to have no significant impact on stress, suggesting that internal factors such as workload are more influential in affecting stress levels. Leadership style also significantly affects stress, where supportive leadership styles, such as transformational or participative, reduce stress, while authoritarian leadership with high demands tends to increase stress. This study provides valuable insights for organizations in managing factors that influence work stress and creating a healthier and more productive work environment.
The Effect of Eco-Friendly Packaging, Green Brand Image on Purchasing Decisions on MSME Product in West Bandung Regency Diansyah, Nover; Astuti Pratminingsih, Sri
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 3 (2025): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i3.330

Abstract

This study was conducted to explore the influence of eco-friendly packaging & green brand image on consumer purchasing to decisions for MSME products in the West Bandung Regency area. The study is motivated by the growing public concern for environmental issues and the increasing tendency of consumers to be more selective in choosing ecologically sustainable products, the method used is a quantitative approach through a questionnaire-based survey. A purposive method sampling was employed to select total of 120 participants, namely individuals who had experience purchasing MSME products labeled as environmentally friendly. The data obtained were subsequently analyzed through multiple linear regression to assess the extent to which each variable both simultaneously and individually influences purchasing decisions. The findings reveal that both eco-friendly packaging and environmentally conscious brand image significantly and positively affect consumer decisions to purchase products. As consumers' perceptions of these two aspects increase, the greater their likelihood of making a purchase. This fact reinforces that sustainable business strategies are not merely a form of social responsibility but also a key factor in enhancing market appeal and marketing effectiveness. The practical implications of this study encourage MSME actors to pay greater attention to packaging design that is not only aesthetically pleasing but also reflects sustainability values. Additionally, building a brand identity that demonstrates environmental concern can serve as a strong and relevant differentiation strategy in responding to the evolving preferences of modern consumers who are increasingly aware of green issues).