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All Journal International Review of Humanities Studies
Zihua, Su
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science

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UNDERSTANDING THE TRANSMISSION OF DEEPAVALI CULTURE IN MALAYSIA FROM THE PERSPECTIVE OF THE "CIRCUIT OF CULTURE " Zihua, Su; Aviandy, Mochamad
International Review of Humanities Studies
Publisher : UI Scholars Hub

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Abstract

As an important traditional festival in India, Deepavali carries profound cultural and religious connotations and has spread widely across Southeast Asia. Malaysia has become a typical example for articleing the transmisi of Deepavali due to its large Indian population and diverse cultural circulation. This article adopts a qualitative research method, gathering data and literature from various platforms and deeply analyzing three aspects of Deepavali in Malaysia: representation and identity, production and consumption, and regulation.The article finds that its cultural symbols construct Indian identity, and the multicultural integration of elements promotes the identification of shared values. Various activities and advertisements during the festival reflect the interaction between production and consumption, influencing the development of the cultural economy. Malaysian government policies provide support for Deepavali, promoting multicultural integration and encouraging the transformation of social norms into multicultural tolerance. This article offers a reference example for the cross-cultural socialization of festivals and the development of multicultural societies.
Co-Authors Aviandy, Mochamad