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All Journal International Review of Humanities Studies Journal Middle East and Islamic Studies
Kornphetcharat, Kotchaphop
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Physics Other

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CHINA'S CULTURAL DIPLOMACY AND ITS ENGAGEMENT WITH THE PERANAKAN COMMUNITY IN MALACCA Kornphetcharat, Kotchaphop; Thien, Lee Yuen
International Review of Humanities Studies
Publisher : UI Scholars Hub

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Abstract

China's cultural diplomacy utilizes a range of strategies, including cultural exchange programs, media outreach, and people-to-people interactions, to further its national interests and enhance its international image. The primary aims are to foster a positive perception of China, build mutual understanding and trust with other nations, and expand China's cultural and economic influence. The overseas Chinese community in Southeast Asia has been recognized as a crucial conduit for advancing Chinese cultural policy globally. Recently, the Chinese government has conducted official visits to the Baba & Nyonya Heritage Museum in Malacca, Malaysia, exemplifying its efforts to engage with the local community. This research article explores China's engagement with Southeast Asia through cultural heritage, with a particular focus on the Peranakan community in Malaysia as a case study.
An Alternative to the Liberal World Order: China, BRICS, and Middle East Diplomacy Lee, Brice Tseen Fu; Kornphetcharat, Kotchaphop; Sims, Juan Pablo
Journal Of Middle East and Islamic Studies
Publisher : UI Scholars Hub

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This paper explores how China and BRICS are emerging as strategic alternatives to the liberal international order, particularly in the realm of diplomacy and mediation for periphery states in the Middle East. Drawing on a realist theoretical framework, the study argues that these platforms offer pragmatic, interest-based avenues for engagement that contrast sharply with the conditionalities and normative expectations of Western-led institutions. Through case studies such as China’s mediation in the Iran–Saudi Arabia normalization and the expansion of BRICS+ to include Middle Eastern actors, the paper demonstrates how sovereignty, non-interference, and multipolarity have become central organizing principles for a new diplomatic architecture. For periphery states traditionally excluded or constrained by the liberal order, BRICS and China provide critical tools to bargain, hedge, and enhance agency in an increasingly fragmented world.
SOFT POWER: BRICS CULTURAL DIPLOMACY AND THE REBALANCING OF GLOBAL NARRATIVES Lee, Brice Tseen Fu; Kornphetcharat, Kotchaphop; Sims, Juan Pablo
International Review of Humanities Studies
Publisher : UI Scholars Hub

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BRICS has broadened its agenda beyond finance to cultivate soft power through coordinated cultural diplomacy. Examining official statements, press releases, and scholarly commentary on the bloc’s flagship film, sports, and ministerial initiatives, this article shows that cooperation is advancing from one-off spectacles toward structured, recurring institutions. Findings indicate two simultaneous dynamics: outwardly, BRICS venues amplify Global-South perspectives that diversify international cultural flows; inwardly, member states use the same platforms to signal national prestige, revealing persistent status competition. The result is an early but uneven cultural architecture—one that counters Euro-Atlantic narrative dominance yet has not crystallized into a fully coherent BRICS identity. The study argues that success will hinge on tighter media coordination and concrete, mutually beneficial projects capable of deepening collective resonance while balancing internal hierarchies.
Co-Authors Lee, Brice Tseen Fu Sims, Juan Pablo Thien, Lee Yuen