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All Journal Journal of Commerce Management and Tourism Studies
Sharma, Ravi Kant
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Humanities Economics, Econometrics & Finance Social Sciences

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Systematic review of the impact of social media on entrepreneurship Sharma, Ravi Kant
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i3.224

Abstract

In recent years, social media has developed into a powerful tool that could have a significant effect on entrepreneurial activities; however, research on this impact is still in its infancy. Therefore, the purpose of this study is to investigate the impact of social media on entrepreneurship. This study uses the systematic literature review (SLR) method. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology has been used to analyse and synthesise the findings from 20 pertinent research papers for the study. The results showed that social media has a significant impact on entrepreneurship, enabling customer interaction, effective marketing, and entrepreneurial intent, it presents risks and issues. The study's findings provide valuable information that aids practitioners, scholars, and policymakers in understanding the dynamic relationship between social media and entrepreneurship.
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