Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Technomedia Journal Aptisi Transactions on Management
Lawrence, Lucas
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Impact of Digital Era Transformation on Human Resource Management Hadiyan, Hadiyan; Lawrence, Lucas; Zakaria, Endang
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2379

Abstract

Significant changes have been brought about by the digital age in many areas of business, including human resource management (HRM). The significant effects of digitalization on HRM strategies, practices, and organizational dynamics are examined in this research. This study explores how technological innovations such as automation, big data analytics, and artificial intelligence have transformed traditional HRM functions and processes. Through a thorough analysis of relevant literature, the research highlights how the advent of digital technologies has reshaped recruitment and talent acquisition. The integration of digital tools enables HR managers to efficiently find, attract, and retain top talent by leveraging online platforms, social media, and data-driven insights. Moreover, HR procedures like performance management, training and development, and employee engagement have been optimized, resulting in greater efficiency and productivity in the workplace. Furthermore, the adoption of digitalization supports data-driven decision-making and enhances employee experiences through personalized solutions. This transformation aligns HRM practices with the evolving technological landscape, positioning organizations to meet the dynamic demands of the modern workforce. In conclusion, digitalization has fundamentally reshaped HRM, offering innovative strategies to manage human capital effectively in the digital era.
Pengaruh User Generated Content, Brand Image, dan Hedonic Value terhadap Minat Pembelian pada Produk Salted Egg Milea: The Influence of User Generated Content, Brand Image, and Hedonic Value on Purchase Interest in Salted Egg Milea Products Lawrence, Lucas; Rochefort, Thomas; Alwiyah, Alwiyah; Millah, Shofiyul
Technomedia Journal Vol 9 No 2 Oktober (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v9i2.2327

Abstract

This study aims to examine the influence of three main factors, User Generated Content (UGC), Brand Image, and Hedonic Value on consumer Purchase Intention towards Salted Egg Milea products. In today's digital era, the use of social media has become one of the main tools in product marketing. UGC is content created by users to recommend or reflect experiences with certain products, increasingly becoming a concern in marketing strategies. On the other hand, brand image is also known as consumer perceptions of brands that can influence their purchasing behavior. This study uses a quantitative approach method and data were collected through a survey of 113 respondents who are active social media users and have knowledge about Salted Egg Milea products. Data analysis techniques use Structural Equation Modeling (SEM) to test the relationship between the variables studied. The results of the study indicate that User Generated Content has a positive and significant influence on purchase intention of Salted Egg Milea products. In addition, brand image is also proven to have a positive and significant influence on purchase intention. The managerial implications of these findings are the importance of utilizing UGC and building a strong brand image to increase consumer purchase intention towards Salted Egg Milea products. This study contributes to the understanding of the influence of these factors in the context of marketing food and beverage products, especially salted egg products.
Web-Based Personal Finance Management Application with Interactive Data Visualization: Aplikasi Manajemen Keuangan Pribadi Berbasis Web dengan Visualisasi Data Interaktif Rahmatullah, Muhammad Wildan Jaffar; Oktavia, Nanda Nur; Lawrence, Lucas
Technomedia Journal Vol 10 No 1 (2025): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i1.2382

Abstract

Personal financial management plays a crucial role in achieving financial stability and ensuring effective control over individual finances. With the advancement of technology, more individuals are turning to digital solutions to manage their financial data more efficiently. This research focuses on the development of a web-based personal financial management application equipped with interactive data visualization tools, allowing users to easily track and analyze their income, expenses, and financial trends. Using the waterfall approach, this research includes the stages of design, development, testing, and implementation. The application is developed with Vue.js for the user interface and Highcharts for data visualization. Testing results show that the application effectively helps users understand their financial patterns and provides useful insights for financial decision-making. The testing results also indicate that the application makes it easier for users to plan their budget, identify unhealthy spending habits, and offer recommendations for savings. This application offers a more efficient solution compared to manual methods or traditional applications that only provide raw data without visual analysis. The conclusion of this research is that the developed application provides a practical and intuitive solution for personal financial management. The application helps users plan their finances wisely and make smarter decisions, thus improving financial literacy and supporting the achievement of their long-term financial goals. As a future development step, it is recommended to integrate machine learning and blockchain technology to enhance data security and transaction transparency.
Co-Authors Alwiyah Alwiyah Hadiyan Hadiyan Millah, Shofiyul Oktavia, Nanda Nur Rahmatullah, Muhammad Wildan Jaffar Rochefort, Thomas Zakaria, Endang