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All Journal Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Jurnal Riset Manajemen
Dhea Oktaviani
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Public Health

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Pengaruh Customer Review dan Celebrity Endorser terhadap Purchase Intention Dimediasi oleh Trust Dhea Oktaviani; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2979

Abstract

Celebrity endorsers play an important role in marketing strategies that can be implemented by Make Over companies by providing accurate and interesting information for their consumers to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was to determine the greatest influence on purchase intention. The population of this study is users of Make Over beauty products in Jakarta. This study uses a purposive sampling technique with the criteria of female social media users aged 17-25 years (Generation Z), following the official Make Over social media account, intending to or having purchased Make Over products, and residing in Jakarta which was distributed through a questionnaire to 100 generation z respondents. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. This study shows that the variables of customer review, celebrity endorser, purchase intention and trust can be proven to have a positive influence and the trust variable has the greatest direct influence on purchase intention. Then the trust variable has the greatest indirect influence on customer reviews and purchase intention. This study contributes to Make Over companies in maintaining and increasing purchase intention, which can be seen from several consumer trust factors formed from customer reviews and celebrity endorsers optimally and measurably. For further research, researchers suggest expanding the research area and looking for objects in other fields.
Transforming Chili Cultivation Through Environmentally Friendly Technology: Efforts to Achieve Sustainable Food Security in Indonesia Didin Purniawan; Uci Musdalifah; Annisa .; Endah Nurmasita; Ayu Andira; Aisyah .; Wahyuni .; Magfirah .; Nurhafida .; Firdayanti .; Nurpadillah .; Bahtiar .; Dhea Oktaviani; Aminah .
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.622

Abstract

This community service program was conducted in Lamunre Tengah Village, Belopa Utara District, Luwu Regency, to address the low productivity of chili (Capsicum annuum L.) caused by pest infestations, excessive reliance on chemical fertilizers, and farmers’ limited knowledge of eco-friendly agricultural technologies. The program aimed to enhance farmers’ knowledge, skills, and independence in sustainable agriculture practices through training on liquid organic fertilizer formulation, natural biopesticide production, and simple precision irrigation systems using soil moisture sensors. The methods included field observation, interactive counseling, hands-on demonstrations, and learning evaluation through pre-tests and post-tests administered to 15 participants. The results showed significant improvement across three main dimensions: understanding of eco-friendly technology increased from 33% to 47%, sustainable cultivation practices rose from 20% to 67%, and adoption of smart farming applications improved from 40% to 47%, with an overall average increase of 34%. In addition, participants demonstrated positive behavioral changes toward environmentally responsible innovation. These findings confirm that a participatory, learning-by-doing approach effectively strengthens farmers’ capacity and self-reliance while fostering the transformation of the local agricultural system toward efficiency, climate adaptability, and sustainability in support of national food security.
Co-Authors Aisyah . Aminah . Annisa . Ayu Andira Bahtiar . Didin Purniawan Endah Nurmasita Firdayanti . Magfirah . Nurhafida . Nurpadillah . Setiyati, Ritta Uci Musdalifah Wahyuni .