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All Journal Jurnal Riset Manajemen
Raga Aquino
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Decision Sciences, Operations Research & Management

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Analisis Kepuasan Konsumen di PT. Royal Bestindo Shakti Raga Aquino; Eka Febrianata; Heri Sapari Kahpi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2997

Abstract

This study aims to explore the influence of product quality and brand image on consumer satisfaction levels. The explanatory research approach, with data obtained by distributing questionnaires. The sampling technique uses the Slovin formula, a sample of 94 respondents. The method is carried out quantitatively. Based on descriptive analysis, information is obtained regarding product quality and brand image in relation to consumer satisfaction. Partial tests show that product quality and brand image have a positive and significant influence on consumer satisfaction. In addition, the results of the simultaneous test inform that there is a positive and significant influence of both variables on consumer satisfaction.
Co-Authors Eka Febrianata Heri Sapari Kahpi