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Raga Aquino
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kepuasan Konsumen di PT. Royal Bestindo Shakti Raga Aquino; Eka Febrianata; Heri Sapari Kahpi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2997

Abstract

This study aims to explore the influence of product quality and brand image on consumer satisfaction levels. The explanatory research approach, with data obtained by distributing questionnaires. The sampling technique uses the Slovin formula, a sample of 94 respondents. The method is carried out quantitatively. Based on descriptive analysis, information is obtained regarding product quality and brand image in relation to consumer satisfaction. Partial tests show that product quality and brand image have a positive and significant influence on consumer satisfaction. In addition, the results of the simultaneous test inform that there is a positive and significant influence of both variables on consumer satisfaction.
Value Co-Creation dan Pengaruhnya terhadap Customer Loyalty dalam Ekosistem Digital: Analisis Regresi Sederhana Raga Aquino; E. Rahmat Taufik; Heri Sapari Kahpi; Suhroji Adha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9966

Abstract

This research is motivated by the increasing interaction between customers and various digital platforms, which has given rise to the phenomenon of value co-creation, where customers no longer act as passive users but are actively involved in creating service value. This study aims to examine the effect of Value Co-Creation (X) on Customer Loyalty (Y) in the digital ecosystem in Indonesia. The research method used a quantitative approach with a survey technique, involving respondents who had been active users of digital platforms for at least six months. Data analysis was performed using simple regression in SPSS to examine the direct relationship between variables. The results show that Value Co-Creation has a positive and significant effect on Customer Loyalty, meaning that the higher the customer's involvement in the co-creation process, the higher their level of loyalty to the digital platform. Theoretically, this finding strengthens the literature on the importance of customer participation in digital services as a factor in shaping loyalty. Practically, this research provides implications for digital platform managers to continue encouraging user participation through interaction, feedback, and personalization to increase customer retention and loyalty.
Co-Authors E. Rahmat Taufik Eka Febrianata Heri Sapari Kahpi Suhroji Adha