Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economics and Management
Nabila, Adzimatinoor Nabila
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Analysis of Affiliate Marketing, Video Marketing, and Halal Brand Awareness Factor in Influencing Consumer Decisions in Purchasing Implora Products Tussifah, Hamidah; Nabila, Adzimatinoor Nabila
Indonesian Journal of Economics and Management Vol. 5 No. 1 (2024): Indonesian Journal of Economics and Management (November 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i1.6444

Abstract

Effective marketing strategies are crucial with the rapid growth of e-commerce and fierce competition in the cosmetics industry. This study analyzes the impact of affiliate marketing, video marketing, and halal brand awareness on consumer purchase decisions for Implora products. Using a quantitative approach, data were collected through questionnaires, observations, and surveys from 122 respondents who use Implora products, and analyzed with SPSS version 25. Multiple linear regression and T-tests reveal that affiliate marketing positively and significantly influences purchase decisions (tcount 2.497 > ttable 1.980). Conversely, video marketing shows a negative and significant effect (tcount -2.677 > ttable 1.980). Halal brand awareness positively and significantly affects decisions (tcount 3.381 > ttable 1.980), reflecting its importance in Indonesia's Muslim-majority market. Aspects like halal knowledge, hygiene, and safety enhance consumer trust, offering insights for more effective strategies to boost Implora's competitiveness and market share.
Co-Authors Hamidah Tussifah