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All Journal Jurnal Manajemen JHESS: Journal Hub for Humanities and Social Science
Nur Hayati Sufi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Transparansi Laporan Keuangan melalui Media Sosial Instagram pada LAZISNU Wonocolo Surabaya Novie Andriani Zakariya; Nur ViVi Fidyaningrum; Nur Hayati Sufi; Salma Nabila; Razan Rafi Nashifan
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4437

Abstract

Distribution of funds at zakat institutions such as LAZISNU Wonocolo Surabaya is often faced with challenges of transparency and accountability, which can affect donor loyalty. it is important to implement practices that can increase donor confidence in fund management. This research aims to analyze the implementation of transparent and accountable fund distribution and its impact on donor loyalty at LAZISNU Wonocolo Surabaya. This research uses a descriptive approach with data collected through in-depth interviews with LAZISNU managers and donors, as well as analysis of documents related to fund distribution. The research results show that the implementation of transparency in financial reports and open communication with donors significantly increases donor trust and loyalty. Accountability in the use of funds also contributes to positive perceptions of donors towards the institution. It can be concluded that the application of the principles of transparency and accountability in the distribution of funds at LAZISNU Wonocolo Surabaya plays an important role in increasing donor loyalty. The recommendation for institutions is to continue to improve this practice in order to strengthen relationships with donors and support the sustainability of social programs.
Optimalisasi Digital Marketing dalam Membangun Brand Awareness Pondok Pesantren Mahasiswa An-Nur Surabaya Sri Zunila Sari; Fakhrizal Anas; Nur Hayati Sufi; Moh. Moksin; Moh. Ilham
Journal Hub for Humanities and Social Science Vol. 2 No. 1 (2025): 2025: January - June
Publisher : Yayasan Masjid Al-Muhajirin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63847/58wbqa95

Abstract

Penelitian ini mengkaji optimalisasi pemasaran digital dalam membangun kesadaran merek Pondok Pesantren Mahasiswa An-Nur Surabaya. Perkembangan digital marketing pada zaman sekarang semakin pesat, serta penggunaan digital marketing merambat ke semua aspek. Perluasan ini mendukung lembaga pendidikan untuk melakukan optimalisasi digital marketing sebagai sarana membangun kesadaran merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara, observasi, dokumentasi, dan tinjauan literatur untuk bahan evaluasi optimalisasi pemasaran digital untuk membangun kesadaran merek dalam pemanfaatan media sosial. Tujuan dari penelitian ini adalah meninjau seberapa jauh dampak digital marketing dalam menerapkan pemasaran digital, dan strategi implementasi apa yang efektif untuk mencapai tujuan pendidikan. Hasil dari penelitian ini menunjukkan bahwa pemanfaatan media sosial dan memperluas jangkauan digital marketing, dapat membangun kesadaran merek yang lebih baik untuk Pondok Pesantren Mahasiswa An-Nur Surabaya. Pencapaian ini di harapkan untuk menarik minat generasi muda sekaligus memperkuat identitas Pondok Pesantren Mahasiswa AnNur Surabaya. 
Co-Authors Fakhrizal Anas Moh. Ilham Moh. Moksin Nur ViVi Fidyaningrum Razan Rafi Nashifan Salma Nabila Sri Zunila Sari Zakariya, Novie Andriani