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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF)
Bhetrix Ayu Varadigya
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Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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The Importance of Social Media in Increasing Brand Reputation and Consumer Satisfaction in a Digital Context Nabila Almanova; Bhetrix Ayu Varadigya; Diva Native Deen; Anugerah Akbar Prasetyo; Davin Ridho Pratama; Dwi Puspa Arum
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i6.13465

Abstract

This study examines how social media improves brand reputation and consumer satisfaction in the digital internet era. With the increasing use of social media as a marketing tool, businesses must understand how consumer interactions with brands can influence consumer perceptions and customer satisfaction levels. A good brand reputation can strengthen consumer loyalty, increase trust in products or services, and influence purchasing decisions. Consumer satisfaction not only depends on product quality, but also on how the company manages interactions and provides services via social media. This research aims to explore how social media can influence brand reputation and consumer satisfaction in the current digital business context. It is hoped that the findings from this research can provide useful insights for entrepreneurs in utilizing social media more effectively to build a positive reputation and increase overall consumer satisfaction.
Co-Authors Anugerah Akbar Prasetyo Davin Ridho Pratama Diva Native Deen Dwi Puspa Arum Nabila Almanova