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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Gorontalo Management Research Gorontalo Development Review
Gunawan, Florencia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Gorontalo Development Review

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The Role of Internal and External Factors on the Success of Surabaya City MSMEs Gunawan, Florencia; Nathasya, Sri
Gorontalo Development Review Volume 7 Nomor 2 Oktober 2024
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.3510

Abstract

This study aims to find out the influence of external factors and internal factors on the success of MSMEs in Surabaya City. The sampling technique uses purposive sampling. The respondents of the study were 70 MSMEs in Surabaya. Data collection techniques use questionnaires that are shared via google form or QR code scan. The analysis tool uses multiple linear regression with the help of SPSS to process the data. The results of the study found that external factors and internal factors have a positive and significant influence on the success of MSMEs in Surabaya City.
Co-Authors Andri Wijanarko, Andri Nathasya, Sri Sri Nathasya Br Sitepu