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All Journal Stability: Journal of Management and Business Edusight Jurnal Pengabdian Masyarakat (EduJPM)
Arifah, Reni Nur
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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RISK AND INTENTION TO CONTINUE FINTECH PAYMENTS AMONG GEN Z AND MILLENNIALS Arifah, Reni Nur; Khotimah, Putri Aryo Jelang Fitri; Kusumaningrum, Yetty Yuliani
Stability: Journal of Management and Business Vol 7, No 2 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i2.21705

Abstract

The purpose of this study is to examine how different risk types affect the sustainability of financial technology (fintech) service use among Indonesian Millennials and Generation Z. Financial, legal, security, operational, and social risks are among the risk categories examined, along with how they affect the overall risk of fintech and the decision to keep utilizing it for payments. 104 members of Indonesia's Generation Z and Millennial populations participated in an online survey that used a Likert scale to gather data. IBM SPSS Statistics software was used to do the quantitative analysis. The findings indicated that while operational and legal risks did not significantly affect fintech risk, financial, security, and social risks did. Furthermore, the risk of fintech had no
Strategi Manajemen Pemasaran bagi Entrepreneur Pemula Generasi Z dalam Era Digital di SMA N 11 Semarang Anindya, Anindya Putri Utami; Kusumaningrum, Yetty Yuliany; Arifah, Reni Nur; Khothimah, Putri Aryo Jelang Fitri
Edusight Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v2i1.73

Abstract

Generasi Z, yang dikenal sebagai digital native, memiliki potensi besar untuk menjadi entrepreneur di era digital. Namun, banyak dari mereka menghadapi tantangan dalam memadukan kreativitas dengan strategi pemasaran yang terstruktur. Kurangnya pengetahuan mengenai manajemen pemasaran modern sering kali menjadi hambatan bagi keberhasilan bisnis mereka. Program pengabdian ini bertujuan membantu entrepreneur pemula dari Generasi Z untuk memahami dan mengimplementasikan strategi manajemen pemasaran yang efektif di era digital. Fokus utama kegiatan ini adalah memberikan edukasi dan pelatihan praktis agar mereka mampu memanfaatkan peluang digital secara maksimal untuk meningkatkan daya saing usaha. Melalui pengabdian masyarakat di SMA Negeri 11 Semarang,, Generasi Z diharapkan mampu menjadi entrepreneur yang tangguh, inovatif, dan relevan dalam era digital yang serba cepat dan kompetitif.
Co-Authors Anindya, Anindya Putri Utami Khothimah, Putri Aryo Jelang Fitri Khotimah, Putri Aryo Jelang Fitri Kusumaningrum, Yetty Yuliani Kusumaningrum, Yetty Yuliany