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All Journal Stability: Journal of Management and Business Priviet Social Sciences Journal Edusight Jurnal Pengabdian Masyarakat (EduJPM) International Journal of Law Social Sciences and Management
Arifah, Reni Nur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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RISK AND INTENTION TO CONTINUE FINTECH PAYMENTS AMONG GEN Z AND MILLENNIALS Arifah, Reni Nur; Khotimah, Putri Aryo Jelang Fitri; Kusumaningrum, Yetty Yuliani
Stability: Journal of Management and Business Vol 7, No 2 (2024): DECEMBER
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i2.21705

Abstract

The purpose of this study is to examine how different risk types affect the sustainability of financial technology (fintech) service use among Indonesian Millennials and Generation Z. Financial, legal, security, operational, and social risks are among the risk categories examined, along with how they affect the overall risk of fintech and the decision to keep utilizing it for payments. 104 members of Indonesia's Generation Z and Millennial populations participated in an online survey that used a Likert scale to gather data. IBM SPSS Statistics software was used to do the quantitative analysis. The findings indicated that while operational and legal risks did not significantly affect fintech risk, financial, security, and social risks did. Furthermore, the risk of fintech had no
Strategi Manajemen Pemasaran bagi Entrepreneur Pemula Generasi Z dalam Era Digital di SMA N 11 Semarang Anindya, Anindya Putri Utami; Kusumaningrum, Yetty Yuliany; Arifah, Reni Nur; Khothimah, Putri Aryo Jelang Fitri
Edusight Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v2i1.73

Abstract

Generasi Z, yang dikenal sebagai digital native, memiliki potensi besar untuk menjadi entrepreneur di era digital. Namun, banyak dari mereka menghadapi tantangan dalam memadukan kreativitas dengan strategi pemasaran yang terstruktur. Kurangnya pengetahuan mengenai manajemen pemasaran modern sering kali menjadi hambatan bagi keberhasilan bisnis mereka. Program pengabdian ini bertujuan membantu entrepreneur pemula dari Generasi Z untuk memahami dan mengimplementasikan strategi manajemen pemasaran yang efektif di era digital. Fokus utama kegiatan ini adalah memberikan edukasi dan pelatihan praktis agar mereka mampu memanfaatkan peluang digital secara maksimal untuk meningkatkan daya saing usaha. Melalui pengabdian masyarakat di SMA Negeri 11 Semarang,, Generasi Z diharapkan mampu menjadi entrepreneur yang tangguh, inovatif, dan relevan dalam era digital yang serba cepat dan kompetitif.
Strategic Development of Human Resource Management as a Key Pillar of Industry in the Digital Era Kusumaningrum, Yetty Yuliany; Arifah, Reni Nur
International Journal of Law Social Sciences and Management Vol. 3 No. 1 (2026): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v3i1.250

Abstract

Technological developments, digitalization of work processes, and changing work patterns require industries to have adaptive, innovative, and highly competitive human resources. The era of globalization has created highly dynamic industrial competition, and human resource (HRM) management plays a strategic role in enhancing industrial competitiveness. This study analyzes effective human resource management (HRM) development strategies to address the challenges of globalization. The research method used was descriptive qualitative, reviewing literature from various relevant sources. The results indicate that human resource development must be carried out comprehensively through competency training, leadership development, and the use of digital technologies, such as HRIS systems. A multinational work culture and reskilling and upskilling strategies are key to maintaining industrial productivity and innovation. The implementation of these strategies is expected to become a key pillar of the digital industry and increase production process efficiency, creating a competent, loyal, and productive workforce in the global era
Analysis of rebranding strategies in companies experiencing crisis Utami, Anindya Putri; Fachria, Eva; Arifah, Reni Nur; FK, Putri Aryo Jelang; Kusumaningrum, Yetty Yuliany; Fawwaz, Randika Shafly
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1328

Abstract

This study aims to analyze the impact of rebranding strategies on brand image and company performance in organizations facing crises. In a dynamic and competitive business environment, rebranding is understood as a strategic transformation process that goes beyond changes in logos or brand names and encompasses the renewal of the company’s vision, mission, values, and brand communication. This study employs a quantitative approach using a survey method targeting consumers aware of the company’s rebranding process after the crisis. The sampling technique used is purposive sampling, with data collected through a Likert-scale questionnaire. The results indicate that rebranding strategies positively and significantly affect company performance. Brand image plays a dominant role in strengthening positive consumer perceptions and enhancing loyalty and trust in the company. The findings also suggest that consistent, honest, and transparent brand communication is a key factor in the success of rebranding initiatives in the hospitality industry. Holistic rebranding accompanied by internal reforms can restore corporate reputation and improve business performance in the post-crisis period. This study contributes theoretically to the development of marketing management literature and serves as a practical reference for companies in designing effective rebranding strategies for image recovery and performance enhancement.
Co-Authors Anindya, Anindya Putri Utami Fachria, Eva Fawwaz, Randika Shafly FK, Putri Aryo Jelang Khothimah, Putri Aryo Jelang Fitri Khotimah, Putri Aryo Jelang Fitri Kusumaningrum, Yetty Yuliani Kusumaningrum, Yetty Yuliany Utami, Anindya Putri