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All Journal Jurnal Indonesia Sosial Teknologi
Bona Putri S, Maria
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Iconnet Product Personal Selling on the Purchase Interest of Housing Residents in Medan City Bona Putri S, Maria; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1299

Abstract

This study aims to analyze the influence of ICONNET product personal selling on the purchase interest of housing residents in Medan City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 150 respondents who are housing residents in Medan City. Data analysis was conducted using simple linear regression to test the influence of personal selling on purchase interest. The results of the study indicate that personal selling has a positive and significant influence on the purchase interest of housing residents. Effective personal selling increases consumer purchase interest in ICONNET products. These findings have implications for marketing management that personal selling strategies can be an effective tool to boost sales, particularly in the telecommunications industry in residential areas. Recommendations for future research include adding other variables such as product quality and price to see their effects on purchase interest more comprehensively.
The Effect of Personal Selling of Iconnet Products on the Buying Interest of Housing Residents in Medan City Bona Putri S, Maria; Sudrajat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8865

Abstract

Technology has influenced humans in their daily lives. The improvement of technological developments is able to affect aspects of life that cannot be separated from the use of the internet. It is seen in the last 5 years that the use of technology in Indonesia has grown rapidly, marked by the emergence of many internet service providers. The increase in household internet users is one of the phenomena that can be used by ICON+ to be able to attract new users. This target market will try to find alternative internet providers that can meet the needs of the internet in households at affordable prices. This study aims to measure the influence of personal selling carried out by ICON+ sales on the buying interest of people in Medan housing. This study is a quantitative research with a simple linear regression method from a total of 350 respondents. The results of this study stated that personal selling had an effect on the buying interest of residents in Medan city housing with the influence of the independent variable on the bound variable of 52.2% while the remaining 47.8% was influenced by other factors outside this study.
Co-Authors Sudradjat, Ratih Hasanah