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Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
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Persepsi Ex-Followers @gitasav terhadap Personal Branding-nya sebagai Education-Influencer pasca Pernyataan “Childfree” di Instagram Silalahi, Giofanny D Br; Sudradjat, Ratih Hasanah
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.1994

Abstract

Gita Savitri's statement regarding the issue of "childfree" on Instagram received various pro and con comments from internet users, especially followers of @gitasav, not even a few of them decided to unfollow @gitasav. The purpose of this study is to find out how the perception of ex-followers of @gitasav of her personal branding as education-influences after content and statements "childfree" on Instagram. This research is qualitative using a descriptive approach, which focuses on the eight main concepts of personal branding (8 laws of personal branding) by Montoya (2002). As a result, the perception of ex-followers @gitasav of her personal branding as education-influencers after content and statements about "childfree" don’t meet all elements in the main concept of personal branding by Montoya (2002), because it doesn’t meet the elements of Personality (The Law of Personality), Visibility (The Law of Visibility), Unity (The Law of Unity), and Goodwill (The Law of Goodwill).
T, I, O, O, S, P, A, C, E, N, S The Influence of Online Sales Promotion and Celebrity Endorser Nagita Slavina on the Brand Image of Toko Mama Gigi Chairunisa, Dinda; Sudradjat, Ratih Hasanah
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2584

Abstract

Advances in technology and the internet make it easier for businesses to innovate in the promotion and delivery of information. Mama Gigi's store uses online sales promotion through Shopee live shopping and celebrity endorser Nagita Slavina to build a brand image. This study, which used Houland's S-O-R theory and quantitative methods with 400 respondents, found that online sales promotion and celebrity endorsers had a positive and significant effect on Toko Mama Gigi's brand image, with an influence of 46.9%, while 53.1% was influenced by other factors that were not studied.
PENGARUH KAMPANYE MEDIA SOSIAL INSTAGRAM TERHADAP BRAND AWARENESS PADI UMKM MELALUI EDUCATIVE CONTENT Audina , Dian Ziena; Sudradjat, Ratih Hasanah
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 3 (2024): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i3.247

Abstract

Di era digital yang terus berkembang pengoptimalan media sosial untuk melakukan komunikasi pemasaran merupakan hal yang tepat untuk dilakukan. Salah satu perusahaan yang menggunakan kegiatan pemasaran secara digital yaitu PaDi UMKM, perusahaan ini mengoptimalkan media sosialnya untuk memperkenalkan E-Commerce PaDi UMKM kepada audiens. Instagram menjadi salah satu platform yang tepat untuk melakukan komunikasi pemasaran  karena kemudahan yang diberikan yaitu memiliki jutaan pengguna aktif yang memberikan peluang bagi perusahaan untuk menyampaikan pesan pemasarannya dan terdapat alat analitik yang dapat membantu perusahaan memahami kinerja konten yang di unggah dan mengukur efektivitas social media campaign. Metode yang digunakan adalah observasi, wawancara dan dokumentasi. Tujuan dengan adanya pembuatan social media campaign dengan membuat educative content untuk meningkatkan brand awareness PaDi UMKM. Pada perancangan social media campaign tentunya dapat menambah pengetahuan terkait content yang tepat sehingga lebih banyak di minati dan di jangkau oleh followers juga non-followers PaDi UMKM.
Pengaruh Konten Media Sosial Instagram @Internship_ddbtelkom Terhadap Pemenuhan Kebutuhan Informasi Mahasiswa di Kota Bandung Ilhami, Hana; Sudradjat, Ratih Hasanah
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.13704

Abstract

Media sosial Instagram saat ini bukan hanya digunakan untuk membagikan foto dan video. Saat ini Instagram dapat digunakan sebagai media untuk membagikan informasi. Melalui Instagram khalayak tidak perlu membuka portallberita melalui website karena semua berita bisa di dapatkan melalui satu platform yakni Instagram.dengan begitu instagram memudahkan para penggunanya untuk saling berbagi informasi kepada pengguna lainnnya, salah satu perusahaan BUMN yaitu Telkom Indonesia khususnya departemen Direktorat Digital Business memanfaatkan sosial media sebagai platform informasi seputar magang. Dilakukannya penilitian ini bertujuan untuk mengetahui pengaruh konten media sosial Instagram @internship_ddbtelkom terhadap pemenuhan kebutuhan informasi mahasiswa di kota Bandung. jenis penelitian ini adalah kuantitatif dengan melakukan penyebaran kuisioner melalui instastory dan WAG. Mahasiswa aktif di kota Bandung adalah populasi pada penelitian ini. Pada penelitian ini teknik analisis data yang digunakan meliputi analisis deskriptif, uji normalitas, ujiiheterokedastisitas, uji regresiisederhana, koefisien korelasi, koefisien determinasi, uji hipotesis T. berdasarkan hasil penelitian yang telah di uji memperoleh hasil bahwa variabel x yaitu konten media sosial diperolehhhasil yang signifikan positif terhadap variabel y yaitu kebutuhan informasi, variabel konten media sosial memberikan pengaruh sebesar 85,6% terhadap pemenuhan kebutuhan informasi mahasiswa di kota Bandung, sementara itu sisanya sebesar 14,4% merupakan faktor yang tidak diteliti oleh peneliti padaapenelitian ini.Kata Kunci: Konten, Media Sosial, Instagram, Kebutuhan Informasi
Perancangan Karya Explainer Video sebagai Konten Marketing pada Launching “Supply Chain Management AI” PT GITS Indonesia Hakim, Sarah Muthia; Sudradjat, Ratih Hasanah
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v8i2.19719

Abstract

Di era digital saat ini, sektor bisnis telah bertransformasi secara drastis terutama dalam bidang teknologi. Untuk menghadapi persaingan usaha bisnis ini, PT GITS Indonesia yang bergerak di bidang teknologi menciptakan terobosan baru yaitu konsep teknologi manajemen rantai pasok yang terintegrasi dengan kecerdasan buatan (Supply Chain Management Powered by AI). Selain terobosan baru, teknologi baru ini membutuhkan strategi pemasaran untuk memperkenalkan kepada target audiens. Strategi pemasaran digital menjadi peran penting dalam menyelaraskan tujuan perusahaan. Perusahaan memutuskan membuat Konten Marketing berbentuk video yaitu Explainer Video. Explainer Video telah menjadi alat yang populer untuk menyampaikan pesan kepada target audience dengan cara yang menarik dan mudah dipahami. Penelitian ini bertujuan untuk menganalisis perancangan explainer video sebagai video marketing menggunakan metode perancangan yang meliputi discovery, script, storyboard, animation dan delivery. Teknik analisis data pada perancangan ini adalah menggunakan pendekatan kualitatif dengan wawancara, observasi dan dokumentasi. Explainer Video ini diharapkan dapat menjadi media untuk memperkenalkan dan mempromosikan Supply Chain Management Powered by AI ini.
Strategi Perancangan Konten Media Sosial Tiktok dalam Acara SCTV Awards 2023 Laksono, Lubna Maharani Dewi Alfiona; Sudradjat, Ratih Hasanah; Rozaq, Miftahul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.858

Abstract

Surya Citra Televisi or SCTV Surya Citra Televisi or SCTV is a television station that has superior programs such as soap operas, FTV, Infotainment, and special events that aim to appreciate community figures who have worked on the SCTV screen. SCTV's social media is an essential aspect of promoting the programs on SCTV. The presence of SCTV social media creates interaction between the @sctv_ account and TikTok users, influencing engagement on the account. Content is essential to increase engagement and achieve target engagement on the Tiktok @sctv_ account. The TikTok account @sctv_ uploads various content to promote programs and gain engagement. One of the content is about the 2023 SCTV Awards program. In designing this work, the author wants to provide insight into the selection and process of creating content to provide a broad reach for TikTok users, especially followers @ sctv_. The theoretical basis used to discuss the design of this work is Marketing Communication, Content, Social Media, The Circular Model of SoMe, TikTok, and Engagement. The data collection methods that the author uses are numbers and narratives, observation, and documentation.
Studi Komparatif: Advertising Objective Media Sosial Tiktok Tiket.Com dan Traveloka pada Masa Pandemi Covid 19 Sudradjat, Ratih Hasanah; Akiyat, Muhammad Hilmi Firdauzy
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 02 (2023): June 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i02.7930

Abstract

AbstrakManfaat media sosial Tiktok tidak hanya berfungsi hiburan bagi penggunanya namun juga memiliki fungsi bagi perusahaan mendistribusikan konten terkait informasi dan bahkan promosi iklan di dalamnya. Tiket.com dan Traveloka sebagai online travel agent (OTA) terpopuler di Indonesia yang pada massa pandemi Covid 19 tetap mempromosikan brandnya di media social Tiktok dengan perpaduan pesan audio dan visual. Konten dalam media sosial Tiktok menjadi alternatif menghabiskan waktu bagi masyarakat pada saat itu yang dipaksa dan terpaksa berdiam di dalam rumah. Bagi produsen isi dari konten ini dapat digunakan sebagai alat untuk menyampaikan informasi produk atau brand kepada kalangan masyarakat. Penelitian yang menganalisis tujuan periklanan; memberikan informasi (informative), membujuk (persuasive), mengingatkan (reminding), dan nilai tambah (adding value), dengan metode penelitian komparatif dengan teknik analisis isi kuantitatif dari dua akun official Tiktok Tiket.com dan Traveloka. Hasilnya terdapat perbedaan tujuan periklanan signifikan atara dua akun Tiket.com dan Traveloka dengan nilai chi-square 13,58. Dimana terjadi perbedaan di dalam postingan akun kedua official yaitu Tiket.com banyak memunculkan konten yang bersifat persuasif, sedangkan Traveloka cenderung lebih banyak memunculkan konten yang bersifat informatif. Kata Kunci: analisis isi kuantitatif, covid 19, periklanan, studi komparatif, tiket.com, tiktok, traveloka AbstractThe benefits of Tiktok social media not only function as entertainment for its users but also have a function for companies to distribute content related to information and even advertising promotions in it. Tiket.com and Traveloka as the most popular online travel agent (OTA) in Indonesia, which during the Covid 19 pandemic mass continued to promote their brands on Tiktok social media with a combination of audio and visual messages. Content on Tiktok social media became an alternative to spending time for people at that time who were forced and forced to stay at home. For producers, the content of this content can be used as a tool to convey product or brand information to the public. Research that analyzes advertising objectives; providing information (informative), persuading (persuasive), reminding (reminding), and adding value (adding value), with a comparative research method with quantitative content analysis techniques from two official Tiktok accounts Tiket.com and Traveloka. The result is that there are significant differences in advertising objectives between the two Tiket.com and Traveloka accounts with a chi-square value of 13.58. Where there are differences in the account posts of the two official accounts, namely Tiket.com raises a lot of persuasive content, while Traveloka tends to raise more informative content.  Keywords: advertising, comparative study, quantitative content analysis, tiket.com, tiktok, traveloka
Pengaruh Konten Instagram Dan Kredibilitas Beauty Influencer Nanda Arsyinta Terhadap Gaya Hidup Remaja Titania, Intan Putri; Sudradjat, Ratih Hasanah
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3784

Abstract

Researchers identified the problem in this research, namely how much influence Instagram content and the credibility of beauty influencer Nanda Arsyinta have on teenagers' lifestyles. The aim of this research is to explain how much influence Instagram content and the credibility of beauty influencer Nanda Arsyinta have on teenagers' lifestyles. Whether Instagram content and credibility are high or low will make followers trust him and follow his lifestyle. Therefore, Instagram content and Nanda Arsyinta's credibility as a beauty influencer are very interesting to research, whether there is an influence on teenagers' lifestyles or not. This research method is quantitative research with descriptive research type. In this research, researchers used non-probability sampling techniques, with a total of 400 teenagers aged 10-28 years. Based on the results of simultaneous hypothesis testing (f test) it can be concluded that H0 is rejected and H1 is accepted, because , it can be concluded that there is a significant influence of Instagram content and the credibility of beauty influencer Nanda Arsyinta on teenage lifestyles.
The Influence of Iconnet Product Personal Selling on the Purchase Interest of Housing Residents in Medan City Maria Bona Putri S; Ratih Hasanah Sudradjat
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1299

Abstract

This study aims to analyze the influence of ICONNET product personal selling on the purchase interest of housing residents in Medan City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 150 respondents who are housing residents in Medan City. Data analysis was conducted using simple linear regression to test the influence of personal selling on purchase interest. The results of the study indicate that personal selling has a positive and significant influence on the purchase interest of housing residents. Effective personal selling increases consumer purchase interest in ICONNET products. These findings have implications for marketing management that personal selling strategies can be an effective tool to boost sales, particularly in the telecommunications industry in residential areas. Recommendations for future research include adding other variables such as product quality and price to see their effects on purchase interest more comprehensively.
Communication Accommodation Analysis of Mobile Legend Online Game Player Group at Telu Esports Putri Shalsa Bil Balqis; Ratih Hasanah Sudradjat
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1302

Abstract

Communication accommodation is by definition a form of a person adapting himself or in other words the adaptation made to the person he is speaking to. This research will discuss the analysis of group communication accommodation for mobile legend online game players on Tel-u Alpha. This research aims to determine the group communication accommodation that occurs among mobile legend online game players on Tel-u Alpha. This research uses qualitative methods by collecting data through interviews with focus group discussions conducted with Tel-u Alpha. In this research, Giles uses CAT theory or Communication Accommodation Theory. The research results showed that there were adjustments made by each member of the Tel-u Alpha team because adjusting their way of communicating, would make it easier for the team to achieve common goals. This can happen because communication accommodation aims to equalize perceptions to reduce conflict that will occur in a group.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Chairunisa, Dinda Fauziyah , Ananda Nurul Hakim, Sarah Muthia Ilhami, Hana Laksono, Lubna Maharani Dewi Alfiona Maria Bona Putri S Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Putri Shalsa Bil Balqis Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri