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All Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Jocelyn Jovita
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THE INFLUENCE OF E-WALLET USAGE AND CONSUMER KNOWLEDGE ON PURCHASING DECISIONS AT SHOPEE ON GEN Y IN THE MESTIKA MANDALA COMPLEX MEDAN Jocelyn Jovita; Ihdina Gustina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.241

Abstract

Shopee is an e-commerce platform that was launched in 2015 and has become one of the leading marketplaces in Southeast Asia and Taiwan. Known for its user-friendly interface, Shopee provides a variety of products ranging from fashion to electronics. This study aims to determine the effect of E-wallet Usage and Consumer Knowledge on Purchasing Decisions at Shopee on Gen Y in the Mestika Mandala Medan Complex. With the increasing popularity of E-wallets as a digital payment method, especially among Generation Y, knowledge and proper use can influence their shopping behavior. The research method used is a quantitative method involving respondents from Generation Y who actively use Shopee with the population in this study being the entire Generation Y in the Mestika Mandala Medan Complex. The sample was obtained using the Hair et al formula. So that 120 respondents were obtained. The research instrument used a questionnaire with a Likert measurement scale. The results showed that the use of E-wallets, which includes convenience, security, and transaction speed, has a significant positive impact on Purchasing Decisions. In addition, high consumer knowledge about the features and benefits of E-wallets also contributes to increasing user trust and buying interest and has a positive and significant effect on Purchasing Decisions.
Co-Authors Ihdina Gustina