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All Journal Journal Of Management Science (JMAS) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Indonesian Journal of Islamic Economics and Business JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research

Ihdina Gustina

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Author-ID : 3470182

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Pengaruh Kesadaran Perpajakan Dan Sanksi Pajak Terhadap Motivasi Wajib Pajak Untuk Memenuhi Kewajibannya Di CV. Signart Advertising Ihdina Agustina; Muammar Rinaldi
Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Vol 6 No 2 (2020): Edisi September
Publisher : lppm.eka-prasetya.ac.id

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This study aims to determine the effect of Tax Awareness and Tax Sanctions against Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The population on this research is individual taxpayer on the CV. Signart Advertising. Samples taken as many as 50 respondents by using saturation sampling. The results of the research analysis show that Tax Awareness partially has effect on Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The results of the research analysis show that Tax Sanctions has no effect significantly on Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The results showed that Tax Awareness and Tax Sanctions simultaneously have significant effect on Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The results of this study are supported by the value of R square (R2) which means Tax Awareness and Tax Sanctions have an effect on Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. While the remaining is effected by other factors originating from outside this research model such as Fiscus Service and Tax Rate.

PENGARUH PERSONAL SELLING DAN WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA Ihdina Gustina; Viviani
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

ABSTRACT This study aims to determine the effect of Personal Selling and Word Of Mouth on Student’s Decisions to Study In STIE Eka Prasetya. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, which is obtained in the form numbers. Source of data in the form of primary data and secondary data. Primary data obtained from questionnaires, secondary data obtained from companies, journals and books relating to Personal Selling and Word Of Mouth and Study Decisions. The population and sample in this study amounted to 268 customers Data analysis using multiple linear regression analysis methods. The results of the analysis give an equation of the Purchase Decision = 11,034+ 0,544 Personal Selling +0,377 Word Of Mouth + e. The results of the analysis show that the Personal Selling has a positive and significant effect on the decision to study in STIE Eka Prasetya based on the partial test results, namely the tcount 7,303 > ttable 1,650 and the significance value of 0.000 <0.05. The results showed that Word Of Mouth had a positive and significant effect on the decision to study in STIE Eka Prasetya based on the results of partial tests, namely tcount 7,592 > ttable 1,650 and significant values of 0,000 <0,05. The results showed that Personal Selling and Word Of Mouth had a positive and significant effect on the decision to study in STIE Eka Prasetya based on simultaneous test results, namely Fcount 129,474 > Ftable 3.17 with a significant value of 0.000 <0.05. The results of this study are supported by the value of R Square of 1,886 meaning Personal Selling and Wod Of Mouth can explain Study Decision of 49,4% and the remaining 50,6% is influenced by other variables outside of this study such as price, sales promotion and service quality.

PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Sri Rezeki; Desma Erica Maryati Manik; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif Sri Rezeki; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.

Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta Ihdina Gustina; Dedy Lazuardy; Sienny
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Product and Price on the Competitive Advantage of Samoto's Products at PT. Main Netindo Semesta. The research population that will be used in the study are all consumers who made purchases on Samoto stabilizer products during the 2020 period as many as 2,905 consumers. The sample that will be used in this research is 97 consumers. The results of the research analysis show that Product and Price simultaneously have a significant influence on Competitive Advantage at PT. Main Netindo Semesta. For the coefficient of determination, it is found that Product and Price can explain its relationship with Competitive Advantage at PT. Main Netindo Semesta.

Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services Muammar Rinaldi; Ihdina Gustina; Dedy Lazuardi; Elisabeth Nainggolan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this research is to determine the effect of Service and Consumer Trust on Consumer Loyalty at Prima Elektronik. The population in this research is consumers of Prima Elektronik totaling 1,498 respondents. The technique of determining the samples used in this research is the Slovin formula and totaling 94 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method is used to solve problems and prove hypotheses with descriptive analysis, and regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show Service variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The Consumer Trust variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The F test results show that the independent variables Service and Consumer Trust adjusted for the variable Consumer Loyalty. Test results of the coefficient of determination (R2) indicate that the Consumer Loyalty variables are supported by Service and Consumer Trust variables.

PENGARUH BRAND IMAGE DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEMEN DI PT. SINAR GEMILANG PERDANA MANDIRI MEDAN Ihdina Agustina
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 3, No 2 (2018): November
Publisher : Universitas Islam Islam Sumatera Utara

This research aims at determining the effect of brand image and consumer behavior on the purchase decision at PT. Sinar Gemilang Perdana Mandiri Medan. This is a quantitative descriptive research with 300 costumers as population and 171 respondens as sample of the research. The Slovin technique is used to determine a number of samples while random sampling technique is for distribution of the quistionnaires to respondens. The Multiple linier regression is used to analyze the data collection which the formula shows that Y = 5,887 + 0,338 X1 + 0,253 X2+ e. The results shows that the value of tcount on variable brand image (X1) of 7.171 with significance 0.000. Because 7.171 1.65392 and 0.000 0.05 then H0 is rejected and H1 is accepted. Partially, the brand image variable (X1) has a significant effect on the purchase decision variable (Y) at PT. Sinar Gemilang Perdana Mandiri Medan. The value of tcount on consumer behavior variable (X2) is 4.933 with significance 0.000. Because 4.933 1.65392 and 0.000 0.05 then H0 is rejected and H2 is accepted. Partially, consumer behavior variable (X2) has a significant effect on purchase decision variable (Y) at PT.Sinar Gemilang Perdana Mandiri Medan. The value of Fcount (66.040) is greater than Ftable (3.05) and Sig. (0.000) is smaller than = 5% (0.05). This indicates that the research results reject H0 and accept H3 thus brand image (X1) and consumer behavior (X2) simultaneously have significant effect on purchase decision (Y) at PT.Sinar Gemilang Perdana Mandiri Medan. The result of determination coefficient test shows that 44% variation of purchase decision variable can be explained by variation of brand image variable and consumer behavior.

Consumer Loyalty Analysis : Contribution of Commitment and Price Muammar Rinaldi Amar; Ihdina Gustina; Sesilia Ariska
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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The purpose of this study was to determine the effect of Commitment and Price on Consumer Loyalty at PT. Almira Nusa Raya in Medan. This type of research data is data with a quantitative approach, research that is processed and analyzed to draw conclusions in the form of numbers. In this study, the sample used was 42 companies. The data analysis technique used multiple regression test by passing the analysis prerequisite test. The results showed that commitment and price simultaneously had a positive and significant effect on consumer loyalty at PT. Almira Nusa Raya. The results of this study are supported by the value of R square (R2), which means that commitment and price have an influence on consumer loyalty at PT. Almira Nusa Raya. While the rest is influenced by other factors originating from outside this research model such as distribution channels, trust, corporate image, customer satisfaction, location, consumer decisions, marketing strategies, consumer perceptions and service quality.

Relationship of Location, Price, and Promotion to Interest in Buying Gordyn at Soni Interior House Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine the relationship between Buying Interest Location at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, and knowing the relationship to Buying Interest at Soni Interior House House. The research methodology used is the descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to shops that made purchases at the Promotion of Soni Interior House, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who use the services of the company during the period 2016 to 2020 as many as 55,648 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using the multiple linear regression analysis methods. The results of the analysis show that the location has a positive and significant relationship with buying interest in Soni Interior House.

The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia Sri Rezeki; Muammar Rinaldi; Ihdina Gustina; Antonio Lodian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.261

This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia

Co-Authors Adek apriyandi Amalia, Azrina Amril Amril Antonio Lodian Antonio Lodian Aureria, Catherine BAMBANG SUTEJO Bambang Sutejo, Bambang Dedy Lazuardi Dedy Lazuardi Dedy Lazuardy Dedy Lazuardy Desma Erica Maryati Manik Elisabeth Nainggolan Irma Herliza Rizki Jocelyn Jovita Khairunnisa Lazuardi, Dedy M. Farid Pratama Perangin-angin Michael Gho Muammar Rinaldi Muhammad Ali Akbar Muhammad Ras Muis Putri Wahyuni Putri Wahyuni PUTRI WAHYUNI Selen Anggereyani Sesilia Ariska Sienny Sienny Siregar, Zulkarnain Siti Mujiatun Sri Rezeki Sri Rezeki Sri Rezeki Sridewi, Nurmala Tiffanny Calista Susanto Tina Muhardika Handayani Viviani

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