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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Mandalika PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Natalie, Jessica
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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The Influence of Tax Incentive and Environmental Concern on Electric Vehicle Purchase Intention (Case Study on Potential Customer of Chery Electric Vehicle) Natalie, Jessica; Tri Wulandari
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.276

Abstract

The purpose of this study is to determine whether Tax Incentive and Environmental Concern have significant effect on EV Purchase Intention. This study uses quantitative data methods, and the data source is primary data. The population in this study are potential customers at PT Medan Oriental Stars. The sample in this study are potential customers that are interested in Electric Vehicles and have Tax Identification Number (NPWP) at PT Medan Oriental Stars in total of 32 respondents using purposive sampling methods. Data analysis and testing consist of validity test, reliability test, descriptive statistics, the classical assumption test, multiple regression analysis, partial hypothesis testing (T test), and simultaneous hypothesis testing (F test), and coefficient of determination test. The results of this study indicate that Tax Incentive doesn’t have significant effect on Purchase Intention of Electric Vehicle with a T count of -0,504 < T table 2,042. Environmental Concern has a partially significant effect on Purchase Intention of Electric Vehicle with a T count 5,471 > T table 2,042. Tax Incentive and Environmental Concern simultaneously have a significant effect on Purchase Intention of Electric Vehicle with a F count 18,816 > F table 3,33 and regression coefficient value of 56,5%.
Pendampingan Perencanaan dan Pengembangan Karir Siswa/I SMK di Era Digital Sihombing, Ririsma; Ayu Pramesti, Nyoman Dira; Natalie, Jessica
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.797

Abstract

The current Industrial Revolution is changing Indonesia's economic and geopolitical systems, by encouraging automation and collaboration between humans and artificial intelligence (AI). This change creates new needs in the world of work, such as the professions of Big Data Specialist and Robotic Engineer. Schools play an important role in equipping students to be ready to compete. However, most students of SMKN 5 Tangerang Regency do not yet understand the importance of career planning. The author and the school provide assistance for career planning and development. Activities are carried out through seminars, discussions, guidance groups, and technology-based approaches. As a result, students better understand their potential, are able to prepare career plans, and have a job description according to current industrial developments.
Redesain Kemasan Suvenir Ondel-Ondel Betawi Wijayanti, Sri Hapsari; Harrison, Alfonso; Gunawan, Reinandus Aditya; Tobing, Michelle Angela Allegra; Natalie, Jessica
Abdimas Mandalika Vol 4, No 3 (2025): Mei
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i3.30251

Abstract

Abstract: Sanggar Seni Citra Argawana is one of the Ondel-Ondel Souvenir craftsmen in the Setu Babakan-Jagakarsa area, South Jakarta since 1995, which is the target of this community service activity. The problem faced by the target of the service is their difficulty in designing attractive packaging for the Ondel-Ondel Souvenir products that they offer to their consumers. The packaging problem is a problem that is often experienced by small and medium entrepreneurs in almost all cities in Indonesia. The appearance of the packaging needs to have an appeal to be touched, and then purchased. Unattractive packaging will result in consumers not being moved to touch, let alone buy. Therefore, this community service aims to help Sanggar Seni Citra Argawana UMKM in redesigning the packaging of Ondel-Ondel Souvenir products that have been used so far to become packaging that has more visual appeal but remains functional, which can help increase consumer purchasing interest. The method used in this service is a practical workshop in creating new packaging designs for craftsmen at Sanggar Seni Citra Argawana UMKM. The results obtained were that the craftsmen at the UMKM Sanggar Seni Citra Argawana succeeded in creating a new packaging design for their Ondel-Ondel souvenir products which had more visual appeal and were functional for their consumers.Abstrak: Sanggar Seni Citra Argawana adalah salah satu UMKM perajin Suvenir Ondel-Ondel di wilayah Setu Babakan-Jagakarsa, Jakarta Selatan sejak tahun 1995, yang menjadi target aktivitas pengabdian masyarakat ini. Permasalahan yang dihadapi oleh target pengabdian adalah kesulitan mereka mendesain kemasan yang menarik untuk produk Suvenir Ondel-Ondel yang mereka tawarkan kepada para konsumennya. Masalah kemasan merupakan masalah yang banyak dialami oleh pengusaha kecil dan menengah di hampir semua kota di Indonesia. Tampilan kemasan perlu memiliki daya tarik untuk disentuh, lalu kemudian dibeli. Kemasan yang kurang menarik akan berakibat konsumen tidak tergerak untuk menyentuh apalagi membeli. Oleh karena itu, pengabdian masyarakat ini bertujuan untuk membantu UMKM Sanggar Seni Citra Argawana dalam mendesain ulang (Redesain) kemasan produk Suvenir Ondel-Ondel yang selama ini telah digunakan agar menjadi kemasan yang lebih memiliki daya tarik visual namun tetap fungsional, yang dapat membantu meningkatkan minat beli dari konsumen. Metode yang digunakan dalam pengabdian ini adalah workshop praktis dalam membuat desain kemasan yang baru bagi para perajin di UMKM Sanggar Seni Citra Argawana. Hasil yang diperoleh adalah para perajin di UMKM Sanggar Seni Citra Argawana berhasil membuat desain kemasan baru untuk produk Suvenir Ondel-Ondelnya yang lebih memiliki daya tarik visual serta fungsional bagi para konsumennya.
Co-Authors Ayu Pramesti, Nyoman Dira Harrison, Alfonso R. Aditya Gunawan, R. Aditya Sihombing, Ririsma Sri Hapsari Wijayanti Tobing, Michelle Angela Allegra TRI WULANDARI