Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Indonesian Journal of Banking and Financial Technology (FINTECH) JECOM
Ratri Paramita
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Mix Strategy to Increase Sales Volume of Wedding Packages at CV. Glow Wedding and Event Planner Bali I Gede Mahesa Pradyana; Ratri Paramita; I Gusti Ngurah Agung Suprastayasa
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12227

Abstract

Bali is an area with very rapid tourism development as evidenced by foreign tourists who make Bali one of their destinations. This study aims to understand how the marketing mix strategy to increase the sales volume of wedding packages at CV. Glow Wedding and Event Planner Bali. The research method used is qualitative descriptive with data collection conducted through interviews, observations, and documentation studies. Qualitative descriptive data analysis techniques are analyzed using the SWOT matrix through the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence). Based on the results of this study, 4 marketing strategies were found, namely SO (Strength Opportunities) expanding relations and highlighting the flexible prices owned by the company, ST (Strength Threats) increasing the focus of wedding product promotions and making more attractive promotions, WO (Weaknesses Opportunities) adding a variety of wedding packages, WT (Weaknesses Threats) Maximizing promotions that have been carried out by conducting research on similar companies related to promotions, promotional media and prices.
Persepsi Pengunjung terhadap Penyelenggaraan Geobeat Ecotopia sebagai Implementasi Sustainable Event di Geo Open Space, Kerobokan Kelod Kurnia Cahyani, Stefani Rosa; Ratri Paramita; Ketut Arjaya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The surge in both domestic and international tourists has contributed to the growth of events in Bali; however, many of these events have yet to adopt sustainable practices. This study aims to explore visitor perceptions of GeoBeat Ecotopia as a model of a sustainable event, which can serve as a reference for future sustainable event implementation. A descriptive quantitative method was employed using Silvers’ six-dimension theory and a Likert scale, targeting 80 respondents out of a total population of 409 visitors through probability sampling with a simple random sampling approach. Data were collected through observation, questionnaires, interviews, and documentation studies. The overall results indicate a very positive perception (average score of 4.66), with individual dimension scores as follows: activity (4.76), atmosphere (4.75), arrival (4.71), anticipation (4.59), amenities (4.65), and appetite (4.51). The highest-rated dimension was activity, while the lowest was appetite.
PENGARUH BEBAN KERJA TERHADAP KINERJA TIM LAPANGAN DI PHENOM EVENT INDONESIA Kadek Doni Dwiartha Putra; Ratri Paramita; Ketut Arjaya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The high workload faced by event organizers, especially field teams, can affect the performance of field teams. This study aims to determine the effect of the workload faced by the Phenom Event Indonesia field team. The research uses workload theory according to Achyana (2016) which includes working conditions, use of working time, and targets to be achieved. This study also uses the theory of employee performance according to Robbins (2006) covering quality, quantity, timeliness, effectiveness, independence and work commitment. The method used in this research is quantitative descriptive analysis. The total population in this study is 9 people using a saturated sample. Data were collected using questionnaires and interviews. The results of this research indicate that the workload variable gets an average value of 2,555 (light workload). On the performance variable the field team got an average value of 1,777 (very good performance). The average value of the two variables shows that light workload causing the field team’s performance to be very good.
Co-Authors I Gede Mahesa Pradyana I Gusti Ngurah Agung Suprastayasa Kadek Doni Dwiartha Putra Ketut Arjaya Kurnia Cahyani, Stefani Rosa