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Pelatihan Digital Marketing Bagi UMKM Dalam Meningkatkan Daya Saing di Era Digital Saleh, Saleh; Zulkifli, Zulkifli; Pratama Putra, Dani; Izwar, Akmal
Aceh Journal of Community Engagement (AJCE) Vol 3 No 3 (2024): AJCE, Desember 2024
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v3i3.3085

Abstract

The training focuses on introducing and implementing effective digital marketing strategies, such as social media marketing, search engine optimization, online advertising, and online reputation management. The methods used include workshops and direct mentoring for SMEs. The results of the activity show a significant increase in participants' understanding of digital marketing strategies, as well as an increased awareness of the importance of digital marketing in improving business competitiveness in the digital age. Additionally, this activity successfully facilitated the formation of a communication network among SMEs, serving as a platform for sharing information and experiences related to utilizing digital marketing strategies. Through this initiative, it is expected that SMEs in Gampong Beurawang will be better prepared to face business competition in the digital era, thereby increasing their income and well-being
Pemberdayaan dan Peningkatan Ekonomi Melalui Pelatihan Pembuatan Berbagai Produk dari Bahan Dasar Pisang di Desa Paya Cut Kecamatan Juli Kabupaten Bireuen Marzalina, Marzalina; Muttaqim, Hakim; Gustami, Heri; Meilinar, Fina; Pratama Putra, Dani
Aceh Journal of Community Engagement (AJCE) Vol 3 No 2 (2024): AJCE, AGUSTUS 2024
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v3i2.2837

Abstract

This community service program aims to improve the economy of the people of Desa Paya Cut, Kecamatan Juli, Kabupaten Bireuen, through training in the production of processed banana products. Desa Paya Cut has abundant natural resources in the form of bananas, but their utilization to increase community income is still not optimal. This training will cover various types of processed banana products, such as banana chips, banana dodol, and banana cakes, as well as packaging, storage, and marketing techniques. It is expected that this program can improve the skills of the community in processing bananas, increase the sales of processed banana products, and raise community awareness of the potential of bananas as a source of income