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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Ade Kafa Bih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Filosofi Manajemen : Perbandingan Budaya Kerja di Indonesia dengan Timor Leste Wulan Saraswati; Abdul Wahid Mahsuni; Mimbha Nur Indahsari; Denilson Pereira Lay; Ade Kafa Bih
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 2 (2025): April
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i2.3972

Abstract

Work culture plays an important role in determining effectiveness, productivity and collaboration in an organization. This article explores the differences and similarities of work cultures in Indonesia and Timor-Leste. Utilizing a literature review and secondary data, this research highlights the factors that influence the work cultures of both countries, the relevance of applying their respective work cultures, as well as suggestions for improving adaptability and harmony across work cultures. The research also offers insights into how cultural differences can be integrated to support more effective cross-cultural collaboration, particularly in the Southeast Asian regional context
Integrasi Kecerdasan Buatan dalam Inovasi Model Bisnis Pada E-Commerce Ade Kafa Bih; Jeni Susyanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4430

Abstract

Transformasi digital mendorong perusahaan e-commerce untuk berinovasi melalui model bisnis yang berbasis teknologi, salah satunya dengan mengintegrasikan kecerdasan buatan (AI). Penelitian ini bertujuan mengeksplorasi integrasi AI dalam model bisnis e-commerce serta tantangan dan strategi yang dihadapi. Menggunakan pendekatan kualitatif berbasis studi kasus dan data sekunder. Hasil penelitian menunjukkan bahwa AI mendorong perubahan signifikan dalam elemen-elemen utama model bisnis seperti proposisi nilai, saluran distribusi, dan hubungan pelanggan. Di sisi lain, tantangan seperti keterbatasan data, kekurangan SDM digital, dan isu etika privasi menjadi hambatan utama. Penelitian ini menyimpulkan bahwa keberhasilan integrasi AI sangat bergantung pada pendekatan organisasi yang holistik dan kolaboratif. Temuan ini diharapkan dapat memberikan kontribusi bagi literatur inovasi model bisnis digital serta menjadi referensi praktis bagi pelaku industri e-commerce.
DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR Ade Kafa Bih; M. Ridwan Basalamah; Mohamad Bastomi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Shopping Lifestyle, Flash Sale, and Live Streaming on Impulse Buying with Positive Emotions as a mediating variable among TikTok Shop users in Malang City. Using a quantitative approach, data were collected through online questionnaires from 192 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results of the study show that Shopping Lifestyle and Flash Sale significantly affect Positive Emotions and Impulse Buying. However, Live Streaming was found to have no significant effect on Positive Emotions, although it has a strong direct effect on Impulse Buying. Mediation analysis revealed that Positive Emotions significantly mediate the influence of Shopping Lifestyle and Flash Sale on impulse buying, but do not mediate the effect of Live Streaming. These findings confirm the Stimulus-Organism-Response (S-O-R) theoretical model, in which lifestyle and price promotion stimuli are more effective at eliciting consumers' emotional aspects compared to live broadcast features that tend to be informative. Sellers are advised to package live streaming content in a more entertaining format to appeal to the viewers' emotional side.
Co-Authors Basalamah, Muhammad Ridwan Denilson Pereira Lay Jeni Susyanti Mimbha Nur Indahsari Mohamad Bastomi Wulan Saraswati