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All Journal Pedagogic Research - Applied Literacy Journal
Efan Tri Ahsyar
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Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

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THE ATTRACTIVENESS OF PRODUCT VARIATION, AND CLEANLINESS: ITS INFLUENCE ON PURCHASING DECISIONS AT SYAKILA BAKERY BENGKULU Efan Tri Ahsyar; Andi Azhar
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/yx9fzy81

Abstract

This study aims to determine which factors are the most dominant in influencing purchasing decisions, the study was conducted briefly in November 2024. The sample of this study were consumers who had purchased products and knew Syakila Bakery. This study used a quantitative method on 25 respondents. The sampling technique was accidental sampling, the method used in this study was a quantitative method with Multiple Linear Regression analysis using SPSS 25 for windows. Based on the results of multiple linear regression, the regression equation form is Y = 3.195 + 8.805 (X1) + 6.175 (X2). The results of the study and the hypothesis in this study indicate that the variables of product variation and cleanliness have an attractiveness and have a positive effect, both partially and simultaneously, on purchasing decisions at Syakila Bakery.
Co-Authors Andi Azhar