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All Journal Proceeding of International Conference on Entrepreneurship (IConEnt) International Journal of Economics, Accounting, and Management
Yolanda Soedibyo
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Economics, Econometrics & Finance

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Harnessing the Influence of Social Media Marketing Activities: Enhancing Brand Loyalty Through Brand Awareness and Brand Image Among Le Minerale Consumers in Medan Vanny Lim; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Driven by rapid urbanization, growing health consciousness, and shifting consumer preferences, the Indonesian bottled drinking water (AMDK) industry has witnessed remarkable expansion. Amid this growth, Le Minerale has emerged as a formidable challenger, disrupting Aqua's long-standing dominance in the market. This study investigates how Social Media Marketing Activities (SMMA) impact Brand Loyalty, mediated by Brand Awareness and Brand Image. Key SMMA elements analyzed include Entertainment, Interactivity, Trendiness, Electronic Word-of-Mouth (e-WOM), and Informativeness. Data were collected from Le Minerale consumers in Medan and analyzed using SPSS. The findings reveal that  Interactivity, Trendiness, and e-WOM significantly enhance Brand Awareness, while Interactivity, Trendiness, e-WOM, and Informativeness positively influence Brand Image. Both Brand Awareness and Brand Image, in turn, significantly drive Brand Loyalty. However, Entertainment does not have a direct impact on Brand Image, and Informativeness does not affect Brand Awareness. This research offers valuable insights for marketers aiming to increase customer loyalty in highly competitive markets through the effective use of social media platforms.
Transforming Word of Mouth: The Role of EMR Design, Customer Support, and Security in Health Facilities Using Pinus Software in Surabaya and Pasuruan David Irawan Winoto; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The healthcare industry's ongoing technological advancements make keeping electronic medical records a must. All healthcare facilities must use electronic medical records that are linked to SATUSEHAT, under rules issued by the Ministry of Health of the Republic of Indonesia. For software businesses that offer electronic medical record software, this creates enormous opportunity. The goal of this study is to examine how various aspects of the overall electronic medical records service quality, such as design, security/privacy, and customer support, affect customer satisfaction and trust, which in turn affect positive word of mouth among PINus Software users who use electronic medical records in Surabaya and Pasuruan. This study used a quantitative survey approach, gathering information from five healthcare facilities to gain 175 respondents, which were analyzed using SPSS. These results demonstrate variable customer support has no effect, two independent variables have a considerable impact. The study's conclusions highlight the significance of electronic medical record design, security/privacy, all of which have been shown to have a major impact on overall electronic medical record service quality, which in turn affects customer satisfaction and trust, which in turn affects word-of-mouth.
Boosting Repurchase Intentions: The Influence of Service, Quality, and Customization for Shopee Zerone Japan Users in Surabaya Christian Calvin Anggriawan; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The current trend in vehicle maintenance focuses on keeping the appearance and performance of vehicles optimal by utilizing technology and environmentally friendly products. Modern consumers prioritize convenience, efficiency, and sustainability, including the use of applications for tracking vehicle conditions and scheduling regular services at official workshops. Maintenance products that support fuel efficiency and eco-friendly oils are also increasingly favored. Zerone Japan is a brand that provides a variety of automotive care needs for vehicle enthusiasts. This research aims to determine the influence of Information Quality, Service Quality, Preferential Treatment, and Customization on Repurchase Intention through Perceived Value. The expected benefit of this research is to expand knowledge in the field of management, particularly regarding the influence of these variables. The research is causal in nature, using a quantitative method and AMOS 24.0 software to process primary data from 150 Shopee Zerone Japan application consumers in Surabaya, gathered through the Snowball Sampling technique. The respondents are men and women, aged 18-60, residing in Surabaya, and have made purchases through the Shopee Zerone Japan app at least twice in the last six months. In this study, all variables, including Perceived Value, Information Quality, Service Quality, Preferential Treatment, and Customization, have a positive and significant effect on Repurchase Intention.
Enhancing Customer Referral Values: How Control Based Contributions Among Mobile Legends Players in Jakarta Napitupulu, Wempi Darwis; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study investigates the impact of various contributions - Control Based Contributions, Collaborative Contributions, Individual Contributions, and Calculated Contributions - alongside Customer Learning/Knowledge Values, Customer Influences Values, and Customer Referral Values on Customer Loyalty among Mobile Legends players in Jakarta. With the rising popularity of online mobile games, particularly Mobile Legends, understanding these dynamics is crucial for game developers aiming to foster loyalty and enhance user engagement. This research addresses significant gaps in the literature regarding the effects of gamification and customer involvement in online gaming, providing insights that could inform marketing strategies and loyalty programs within the gaming industry.
The Influence Of Halal Awareness, E-Wom, And Trust On Repurchase Intention Of Wardah Consumers In Bojonegoro Ayu Tri Karfina; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1098

Abstract

Indonesia as a country with a majority Muslim population, has strict regulations regarding halal products. When buyers are satisfied with the products they have purchased, they will make repeat purchases. There are several factors that influence repeat purchases, including halal awareness, high e-WOM intensity, e-WOM opinion valence, and e-WOM credibility. This study aims to determine whether these factors influence repurchase intentions for Wardah products in Bojonegoro with trust as an intervening variable. This study uses a quantitative method based on statistical information with a survey as the main method of data collection. The population of this study was Wardah consumers in Bojonegoro, with a sample size of 150 people determined based on the side probability technique. The data analysis method uses SPSS ver. 25 using a regression equation. The results of the study indicate that Halal Awareness has a significant effect on Trust, High Intensity e-WOM on Trust, Valance of Opinion e-WOM has a significant effect on Trust, Credibility e-WOM has a significant effect on Trust, Trust has a significant effect on Repurchase Intention
Customer Loyalty to Scarlett: The Role of Quality, Trust, Discount, Price and Brand Image Sherly Tandy; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1109

Abstract

This study aims to determine the effect of quality, trust, discount, price and brand image on customer loyalty through customer satisfaction on Scarlett product consumers. The data used are responses from questionnaires that have been distributed via googleform with sample data of 180 responses. In this study, data processing was carried out using SPSS using the regression equation. Meanwhile, the research scale used is measurement with the Likert Scale, which is the simplest method of measuring attitudes using a scale distribution to see the development or change in attitudes of respondents. The test results obtained in this study are that the variables trust, discount and price have an effect on customer satisfaction, while the variables quality and brand image do not have a direct effect on customer satisfaction. Then the influence of the variables quality, trust, discount and customer satisfaction has an effect on customer loyalty, while the variables price and brand image have no direct effect on customer loyalty. The results of this study indicate that to achieve customer loyalty, Scarlett can start by increasing trust. Because Scarlett consumers consider trust to have an effect on customer satisfaction and customer loyalty.
Analysis of the Influence of Perceived Ease of Use, Service Content Quality, Customer Service Quality on Continuance Intention Through Customers Satisfaction in Users My Telkomsel in Manado Yolanda Soedibyo; Gerald Stevanus Sumual Sompie
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1124

Abstract

MyTelkomsel application is a self-service formed by Telkomsel as an application that can help users manage accounts and access customer services via smartphones. MyTelkomsel is an application that provides information on users in a provider.  This study aims to determine the effect of Perceived Ease of Use, Service Content Quality, Customer Service Quality on Continuance Intention through Customer Satisfaction. The expected benefits of this research are that it can contribute to the development of science specifically on factors that can affect Continuance Intention based on the influence variables of Perceived Ease of Use, Service Content Quality, Customer Service Quality, and Customer Satisfaction.  This research is a causal research that uses a quantitative approach and uses AMOS 24.0 software as data processing to process primary data from 125 MyTelkomsel application users in Manado who have been collected using the Snowball Sampling technique. The characteristics of the respondents in this study are male and female, aged 18-60 years, domiciled in Manado, downloaded MyTelkomsel application independently, used MyTelkomsel application at least once in 12 months, actively using MyTelkomsel application until now, and have contacted Vero in MyTelkomsel application.  The results of this study are that all variables in the study have a positive and significant effect on Continuance Intention, namely, Perceived Ease of Use, Service Content Quality, Customer Service Quality.
The Influence of Convenience, Design, Trustworthiness, Price, And Various Food Choices On Customer Loyalty Through Perceived Value Among Gofood Customers In Surabaya Kelvin Andreas Theli; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

PT. Gojek Indonesia, a technology company founded by Nadiem Makarim in 2009 in Jakarta, has developed into one of the leading digital platforms in Indonesia, operating in 167 cities and districts. GoFood is a well-known and frequently used e-commerce platform in Indonesia. GoFood functions as an online food or drink delivery service, so that users can order food or drinks without having to go to the restaurant's physical location, making the process more practical and time efficient. This research aims to determine the influence of Convenience, Design, Trustworthiness, Price, Various Food Choices, on Customer Loyalty through Perceived Value. This research is causal in nature using a quantitative approach and processing using AMOS 24.0 software and have 175 GoFood customers in Surabaya which have been collected using the Snowball Sampling sampling technique. The results of this research are that all variables have a positive and significant effect on Customer Loyalty, which are Perceived Value, Convenience, Design, Trustworthiness, Price, Various Food Choices.
Co-Authors Ayu Tri Karfina Christian Calvin Anggriawan David Irawan Winoto Gerald Stevanus Sumual Sompie Kelvin Andreas Theli Napitupulu, Wempi Darwis Sherly Tandy Vanny Lim