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The Influence of Marketing Mix on Customer Satisfaction and Loyalty at Daja House Restaurant Lampung Indonesia Nindya Yuliani Arnis; Dewi Wuisan; Gabriel Kennard Chan; Benny Aristo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to analyze the influence of the marketing mix, consisting of food quality, price, location, and service quality, on customer satisfaction and loyalty at Daja House Restaurant in Bandar Lampung. Data for this study was collected through an online questionnaire with 181 respondents who had visited the restaurant more than three times in the last six months. The analysis method used a quantitative approach with a 5-point Likert scale to measure consumer perceptions of the studied variables. The results indicate that each variable in the marketing mix has a positive and significant effect on customer satisfaction, and customer satisfaction has a direct impact on loyalty. This study emphasizes the importance of a positive consumer experience in creating loyalty, especially in the service industry. Practically, this research provides recommendations for the management of Daja House Restaurant to continue improving food quality, adjusting competitive prices, enhancing the layout and comfort of the environment, and training staff to provide responsive and friendly service. In this way, customer satisfaction and loyalty can be increased, ultimately supporting business sustainability amid intense competition.
ROLE OF CONSUMER ETHNOCENTRISM ON GENERATION Z PURCHASE INTENTION TOWARD CHINESE HOME APPLIANCES PRODUCTS IN JABODETABEK Jacelyn Zerlina Loraine; Benny Aristo
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Chinese home appliances continue to dominate the market, with imports seeing significant growth. This paradox highlights the tension between national pride and the appeal of foreign products. This research seeks to assess the impact of Indonesian consumer ethnocentrism, general country image of China, and product country image of China on Generation Z purchasing intentions for home appliances products from China. This research used survey method and data collection was conducted using a questionnaire distributed to 208 respondents who are familiar with Chinese home appliances products. The sampling technique used was purposive sampling, and data analysis was conducted with the SmartPLS version 4 software. The research results shows that Indonesian consumer ethnocentrism has an influence on general country image of China, Indonesian consumer ethnocentrism has an influence on product country image of China, Indonesian consumer ethnocentrism has an influence on purchase intention of Chinese home appliances, general country image of China has an influence on product country image of China, general country image of China has an influence on purchase intention of Chinese home appliances and product country image of China has an influence on purchase intention of Chinese home appliances. The findings of this research are hoped to serve as a strategy for both local and global companies in addressing consumer preferences in the Indonesian home appliances market. The Managerial implication of this research is recommending domestic companies to prioritize cultural values and Multinational companies can localize products and support local communities to increase familiarity and gain local consumer support.
BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA Wang, Nathan; Benny Aristo
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 2 (2025): Vol. 20 No.2 (2025): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i2.10270

Abstract

Small and Medium Enterprises (SMEs) are vital contributors to Indonesia’s economy, particularly in the culinary sector, which faces intense competition and rapidly shifting consumer demands. This study investigates the effects of innovation strategy, absorptive capacity, and open innovation (inbound and outbound) on the performance of culinary SMEs in Balikpapan, East Kalimantan. An explanatory quantitative design was employed, with data collected through structured questionnaires distributed to 180 SMEs and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The measurement model confirmed construct validity and reliability, with all outer loadings, Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE) exceeding recommended thresholds. Results of the structural model indicate that absorptive capacity has a significant positive influence on innovation strategy as well as on inbound and outbound open innovation. Innovation strategy positively affects inbound open innovation, but its relationship with outbound open innovation was not supported. Both inbound and outbound open innovation significantly enhance SME performance, with inbound open innovation showing the stronger effect. The model demonstrated moderate to substantial explanatory power (R² = 0.446–0.757) and good predictive relevance (Q²), particularly for inbound open innovation and SME performance. These findings emphasize the importance of absorptive capacity as the foundation for innovation and competitiveness, while inbound open innovation emerges as the key driver of performance improvement. The study contributes to the SME innovation literature by integrating absorptive capacity, innovation strategy, and open innovation in an emerging economy context, while also offering practical guidance for SME managers and policymakers to strengthen innovation capabilities and foster sustainable growth. Abstrak dalam Bahasa Indonesia : Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan kontributor penting bagi perekonomian Indonesia, khususnya di sektor kuliner yang menghadapi persaingan ketat serta perubahan permintaan konsumen yang cepat. Penelitian ini meneliti pengaruh strategi inovasi, kapasitas serap, dan inovasi terbuka (inbound dan outbound) terhadap kinerja UMKM kuliner di Balikpapan, Kalimantan Timur. Desain penelitian yang digunakan adalah kuantitatif eksplanatori, dengan pengumpulan data melalui kuesioner terstruktur yang dibagikan kepada 180 UMKM dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) pada SmartPLS 4. Model pengukuran mengonfirmasi validitas dan reliabilitas konstruk, dengan seluruh outer loading, Cronbach’s Alpha, Composite Reliability, dan Average Variance Extracted (AVE) melampaui ambang batas yang direkomendasikan. Hasil model struktural menunjukkan bahwa kapasitas serap berpengaruh positif signifikan terhadap strategi inovasi serta inovasi terbuka inbound dan outbound. Strategi inovasi berpengaruh positif terhadap inovasi terbuka inbound, tetapi hubungannya dengan inovasi terbuka outbound tidak didukung. Baik inovasi terbuka inbound maupun outbound terbukti meningkatkan kinerja UMKM secara signifikan, dengan inovasi terbuka inbound menunjukkan pengaruh yang lebih kuat. Model penelitian menunjukkan daya jelaskan yang moderat hingga substansial (R² = 0,446–0,757) serta relevansi prediktif (Q²) yang baik, khususnya untuk inovasi terbuka inbound dan kinerja UMKM. Temuan ini menekankan pentingnya kapasitas serap sebagai fondasi inovasi dan daya saing, sementara inovasi terbuka inbound muncul sebagai penggerak utama peningkatan kinerja. Penelitian ini berkontribusi pada literatur inovasi UMKM dengan mengintegrasikan kapasitas serap, strategi inovasi, dan inovasi terbuka dalam konteks ekonomi berkembang, serta memberikan panduan praktis bagi manajer UMKM dan pembuat kebijakan untuk memperkuat kapabilitas inovasi dan mendorong pertumbuhan berkelanjutan.
Determinants of Online Purchase Intention: Evidence from Indonesia’s E-Commerce Dewi Wuisan; Zefanya Hisqia Gedalia; Gabriel Kennard Chan; Benny Aristo; Christoffel Wantah
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to examine the effect of perceived ease of use, perceived usefulness, social influences, price perception, and perceived risk on online purchase intention. The development of internet technology in Indonesia in various sectors is getting faster. One of the industrial sectors that rely on internet technology as a place to do business is e-commerce. Indonesia is one of the countries with the highest percentage of e-commerce users in the world, but the development of e-commerce cannot be separated from the problems that occur. As one of the e-commerce sites in Indonesia, “XYZ” is currently developing its services to make it more attractive to consumers, but there are still many problems that are felt by consumers related to “XYZ”, such as service quality that is not yet optimal. Thus, research is needed regarding the factors that influence online purchase intention. This study uses a quantitative approach with data collection methods using electronic questionnaires distributed through Google Forms. Analysis of the measurement model and structural model in this study was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3.0 application. The respondents of this research are Indonesian people who are more than 16 years old and have used “XYZ” e-commerce. The measurement model test consists of testing the validity and reliability, while the measurement model testing consists of testing the coefficient of determination, t -count, significance, and the relationship between constructs. The results of this study indicate that the perceived ease of use variable affects online purchase intention, the perceived usefulness variable affects online purchase intention, the social influences variable affects online purchase intention, and the price perception variable affects online purchase intention. Meanwhile, the perceived risk variable has no effect on online purchase intention.
Drivers of Green Entrepreneurship Among MSMEs in Jakarta: An Empirical Analysis of Capability, Opportunity, Motivation, Incentives, and Capital Through the Lens of Self-Efficacy Jesslyn Benedicta Panjaya; Benny Aristo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study investigates the determinants of green entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) in Jakarta, an urban economic hub increasingly pressured to adopt environmentally sustainable practices. The research examines the influence of green entrepreneurial skills, green opportunities, entrepreneurial motivation, green incentives, and availability of capital on green entrepreneurship, with green entrepreneurial self-efficacy positioned as a mediating variable. A quantitative survey was conducted with 200 MSME employees who have been engaged in or exposed to green business practices. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all five predictors significantly and positively affect green entrepreneurship. Additionally, green entrepreneurial self-efficacy mediates all relationships, suggesting that cognitive belief systems play a central role in converting resources, opportunities, and motivations into environmentally responsible entrepreneurial behavior. This research contributes to the literature on sustainable entrepreneurship in emerging markets by demonstrating how psychological self-efficacy interacts with structural and motivational factors. The study also provides actionable insights for policymakers, MSME owners, and sustainability-driven institutions in Indonesia.