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All Journal Proceeding of International Conference on Entrepreneurship (IConEnt)
Danet Arya Patria
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence of Price, Service Quality, Trust and Product Quality on Scarlett Customer Satisfaction Erika Tania; Dewi Wuisan; Kyle Christopher Suhail; Danet Arya Patria
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research aims to analyse the influence of price, service quality, trust, and product quality on customer satisfaction for Scarlet products. This research uses a quantitative research approach where data is collected through an online Google Forms questionnaire. This research was conducted in Indonesia and took respondents from Tangerang. The sample in this research was 160 respondents. Data were analysed using the outer model. The outer model consists of validity and reliability tests, while the inner model was tested using R-square, hypothesis testing (bootstrapping), and multicollinearity testing. This research shows that price has a negative and significant effect on customer satisfaction. Meanwhile, service quality, trust and product quality positively and significantly affect customer satisfaction.
Entrepreneurial Intention of Students in Jabodetabek Region Pauline H. P. Tan; Tharis Tiona; Dewi Wuisan; Kyle Christopher Suhaili; Danet Arya Patria
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to further analyze the influence of Subjective Norm, Perceived Behavioral Control, Self-Efficacy, and Entrepreneurship Education on Entrepreneurial Intention among students majoring in Entrepreneurship in the Greater Jakarta area (Jabodetabek). The research employs a causal or explanatory design, aiming to test hypotheses. A quantitative approach is adopted in this study. The data collected constitute primary data obtained through an online questionnaire. The study utilizes a non-probability sampling technique, specifically purposive sampling, in which the sample is selected based on specific criteria, namely students majoring in Entrepreneurship in Jabodetabek. The total sample size is 167 respondents. The questionnaire responses were measured using a Likert scale. Based on the research findings, it can be concluded that Perceived Behavioral Control, Self-Efficacy, and Entrepreneurship Education have a positive and significant influence on the Entrepreneurial Intention of students majoring in Entrepreneurship in Jabodetabek. However, Subjective Norm does not have an effect on the Entrepreneurial Intention of these students
Co-Authors Erika Tania Kyle Christopher Suhail Kyle Christopher Suhaili Pauline H. P. Tan Tharis Tiona Wuisan, Dewi