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All Journal Proceeding of International Conference on Entrepreneurship (IConEnt) Commercium: Journal of Business and Management
Simatupang, Monika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Innovational Transformational Leadership on the era Digital Post Pandemic Covid-19 in the hospitality industry : A Review Simatupang, Monika
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The research aims to understand better leadership strategies that foster innovation, improve operational efficiency, and enhance employee adaptability during digital transformation initiatives. The study employs a qualitative approach, conducting a critical literature review of 30 academic sources focused on transformational leadership and digital transformation in the hospitality sector. This research presents a conceptual framework illustrating how transformational leadership drives successful digital transformation by fostering innovation and technological integration. The findings reveal that transformational leaders enhance employee adaptability, operational efficiency, and customer engagement, making digital transformation a core component of organizational resilience. However, the findings offer practical insights for leaders seeking to implement digital transformation strategies while navigating post-pandemic challenges, such as fostering a culture of innovation, investing in employee training, and leveraging digital tools for operational efficiency. This study provides a novel combination of transformational leadership and digital transformation concepts within the post-pandemic hospitality industry, filling a significant gap in the existing literature. It highlights the importance of leadership strategies integrating digital tools to foster innovation and resilience in the hospitality sector.
The Impact of Price, Service Quality, and Store Atmosphere on Customer Loyalty: A Starbucks Reserve Study Simatupang, Monika; Pasaribu, Lamhot Henry
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.510

Abstract

This study analyzes the influence of Price Perception, Service Quality, and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Starbucks Reserve Plaza Senayan Jakarta. This study applied a quantitative research design, and the data were collected through structured questionnaires to 290 respondents. This study employed Structural Equation Modeling- Partial Least Squares (SEM-PLS) to test hypotheses empirically. Empirical findings confirm that Service Quality and Price Perception positively and significantly affect Customer Satisfaction, a key driver of Customer Loyalty. Store Atmosphere directly improves customer satisfaction, though with an uncertain statistical correlation with Customer Loyalty. These results emphasize pricing and service differentiation as the most critical factors in keeping a customer, particularly for the rival coffee shop market. This study contributes to the literature by offering implications of consumer behavior in the luxury coffee shop market and supplying managerial recommendations for Starbucks and other luxury coffee brands. The results suggest that firms should focus on value-based pricing and services to promote customer loyalty. The study also indicates the need to conduct further research on the indirect effect of store atmosphere on customer engagement in the long term.
Co-Authors Pasaribu, Lamhot Henry