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All Journal AdBispreneur Syntax Literate: Jurnal Ilmiah Indonesia Enrichment : Journal of Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Service and Research Jurnal Locus Penelitian dan Pengabdian Jurnal Sosial dan Sains Commercium: Journal of Business and Management
Pasaribu, Lamhot Henry
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Aerospace Engineering Humanities Astronomy Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PENGARUH ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY, GREEN ADVERTISING, DAN GREEN PACKAGING TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Kusuma, Diandra Tirta; Pasaribu, Lamhot Henry
Adbispreneur Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.45725

Abstract

Increased public awareness of the surrounding environment affects people's lifestyles, as people become more interested in purchasing environmentally friendly products. This study aimed to determine the effect of ECSR, green advertising, and green packaging on the AQUA bottled drinking water brand in Indonesia, specifically on purchase intention through the mediation of the brand image variable. To conduct this study, a quantitative approach was employed, utilizing an online survey with 141 respondents. The data was processed using the SEM PLS (Structural Equation Modeling – Partial Least Square) method in Smart PLS version 3. The results indicated that ECSR and green packaging had a positive impact on brand image, and the dependent variable, purchase intention, positively influenced brand image. Peningkatan kesadaran masyarakat terhadap lingkungan sekitar mempengaruhi gaya hidup masyarakat. Masyarakat cenderung semakin tertarik untuk membeli barang-barang yang ramah lingkungan. Penelitian ini bertujuan untuk mengetahui pengaruh ECSR, green advertising, green packaging pada brand air minum dalam kemasan di Indonesia terhadap niat beli/ purchase intention melalui mediasi variabel brand image. Penelitian ini menggunakan pendekatan kuantitatif melalui survei online yang dilakukan kepada 141 responden secara keseluruhan dan data tersebut diolah menggunakan metode structural equation modelling (SEM) dengan aplikasi SmartPLS versi 3. Hasil penelitian menunjukkan bahwa ECSR, green packaging berpengaruh positif terhadap brand image, dan purchase intention sebagai variabel terikat mendapatkan pengaruh positif dari brand image. 
Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets Citrasumidi, Regina Raina Rania; Pasaribu, Lamhot Henry
International Journal of Social Service and Research Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i12.614

Abstract

With the evolution of the times, there has been a rise in the number of internet and social media users, leading to a shift from traditional marketing methods to digital marketing. The aim of this research was to explore how social media marketing and electronic word-of-mouth (e-WOM) affect the choices made in purchasing, with brand awareness and trust serving as mediating factors. Employing a quantitative approach, an online survey was conducted with 200 participants, and data processing was carried out using SmartPLS software. The findings revealed a notable and meaningful connection was observed, showing a positive influence among social media marketing, e-WOM, and purchasing decisions, wherein brand awareness and trust played intermediary roles., specifically in "X" ice cream outlets. Notably, brand awareness and trust were identified to have a partially mediating effect concerning the connection among social media marketing, e-WOM, and purchasing decisions, this study underscores the managerial significance of improving social media marketing, e-WOM, trust, and brand awareness to positively impact purchase choices.
The Effect of Service Quality, Location, and Price on Repurchase Intention at J&T Express with Customer Satisfaction as a Mediation Variable Wijaya, Renaldo; Pasaribu, Lamhot Henry
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.660

Abstract

Technological advances and innovations that have occurred since 2000 have brought Indonesia's economic conditions to be all-digital and online. The emergence of business that is carried out online finally requires goods delivery services or logistics as a support to make it easier for business people to send goods to their buyers. This study aims to find out a company engaged in logistics that has been established since 2015. This study aims to determine the effect of Service Quality, Location, and Price on Repurchase Intention at J&T Express through mediation of Customer Satisfaction variables. This research was conducted using quantitative data collection method through google form, as many as 161 respondents have been obtained and analyzed using Smart-PLS. The results of this study show that Service Quality, Location, and Price have a positive effect on the dependent variable, namely Repurchase Intention and on the Customer Satisfaction mediation variable.
Impact of inovation, after sales service, customer relationship management on repurchase intention with corporate brand image as mediation Purwanti, Anastasia Ika; Pasaribu, Lamhot Henry
Enrichment : Journal of Management Vol. 14 No. 4 (2024): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i4.2021

Abstract

Advertising industry plays an important role in the development of a company, because through advertising, a company can deliver its message to consumers directly or indirectly. The study aims to test previous research on the influence of innovation, after sales service, and customer relationship management on repurchase intention through corporate brand image as a mediated variable. This research uses PT Prisma Harapan which is one of the advertising companies that many have media outside the digital space as the focus of research. The respondents of this study were obtained using purposive sampling with the sample criteria in this study being companies that had at least collaborated with PT Prisma Harapan in the last 2 years. The respondents collected in this study were 55 respondents. The collected data were analyzed using the PLS-based SEM method. The results of the study showed that innovation does not directly affect repurchase intention, innovation must go through corporate brand image as a mediating variable. However, after sales service, customer relationship management have a positive influence on repurchase intention and this influence become stronger when mediated by corporate brand image
The Impact of Price, Service Quality, and Store Atmosphere on Customer Loyalty: A Starbucks Reserve Study Simatupang, Monika; Pasaribu, Lamhot Henry
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.510

Abstract

This study analyzes the influence of Price Perception, Service Quality, and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Starbucks Reserve Plaza Senayan Jakarta. This study applied a quantitative research design, and the data were collected through structured questionnaires to 290 respondents. This study employed Structural Equation Modeling- Partial Least Squares (SEM-PLS) to test hypotheses empirically. Empirical findings confirm that Service Quality and Price Perception positively and significantly affect Customer Satisfaction, a key driver of Customer Loyalty. Store Atmosphere directly improves customer satisfaction, though with an uncertain statistical correlation with Customer Loyalty. These results emphasize pricing and service differentiation as the most critical factors in keeping a customer, particularly for the rival coffee shop market. This study contributes to the literature by offering implications of consumer behavior in the luxury coffee shop market and supplying managerial recommendations for Starbucks and other luxury coffee brands. The results suggest that firms should focus on value-based pricing and services to promote customer loyalty. The study also indicates the need to conduct further research on the indirect effect of store atmosphere on customer engagement in the long term.
The The effect of perceived price, e-trust, and quality of delivery on repurchase intention mediated by perceived value on Tokopedia Saragih, Reni Harlina; Pasaribu, Lamhot Henry
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1797

Abstract

Technological developments have brought major changes, especially shopping behavior in Indonesian E-commerce is increased significantly. This research wants to determine the effect of perceived price, e-trust and quality of delivery by Tokopedia on repurchase intentions mediated by the perceived value. This research uses a quantitative approach through an online survey of 265 sample respondents and analyzed using Smart-PLS version 3.29 software. The results of this research show that perceived price, e-trust and quality of delivery has a positive effect on repurchase intention mediated by the perceived value. As a managerial effect, this research shows whether perceived price, e-trust, quality of delivery are important things for e-commerce companies.
Analisis Pengaruh Lingkungan Kerja, Fleksibilitas Kerja, Dan Pengembangan Karir Terhadap Preferensi Karir Generasi Z Zebua, Thessania Sherry Ariani; Pasaribu, Lamhot Henry
Jurnal sosial dan sains Vol. 5 No. 8 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i8.32444

Abstract

This study aims to analyze the influence of Work Environment, Job Flexibility, and Career Development on Generation Z Career Preferences. Generation Z as the new workforce has unique characteristics in determining career choices, so it is important for organizations to understand the factors that influence their preferences. This research uses a quantitative approach with a survey method through distributing questionnaires to alumni of X college. The data analysis technique used is multiple linear regression to test the effect of each independent variable on the dependent variable. The results showed that Work Environment, Work Flexibility, and Career Development have a positive and significant effect on Generation Z Career Preferences. These findings confirm the importance of organizations creating a conducive, flexible work environment and providing career development opportunities to attract and retain Generation Z talent.
Peningkatan Kecepatan Layanan Screening Kesehatan Lansia Melalui Inovasi Program Kepincut di Puskesmas Pamengkang Kabupaten Cirebon Habibie, Try MM; Marychan, Rebecca; Fauziah, Shifa; Windy S, Bernadus; Dharmo S, Nugroho; Pasaribu, Lamhot Henry
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.5014

Abstract

Pertambahan jumlah penduduk lanjut usia di Indonesia menimbulkan tantangan dalam pemerataan akses layanan kesehatan preventif dan promotif, terutama di wilayah pedesaan yang memiliki keterbatasan sumber daya dan mobilitas lansia. Latar belakang inilah yang mendorong lahirnya inovasi KePinCUT (Ketok Pintu Cek Usia Lanjut) sebagai solusi berbasis komunitas untuk meningkatkan cakupan dan kualitas pelayanan kesehatan lansia di wilayah kerja Puskesmas Pamengkang. Tujuan penelitian dan implementasi program ini adalah meningkatkan cakupan skrining kesehatan lansia serta memperkuat peran kader kesehatan dalam deteksi dini penyakit kronis seperti hipertensi dan diabetes melitus. Metode pelaksanaan menggunakan pendekatan door-to-door dengan melibatkan kader desa terlatih, dilengkapi sistem pelaporan digital terintegrasi dan edukasi kesehatan terstruktur. Hasil menunjukkan adanya peningkatan signifikan dalam cakupan skrining dari 56,59% menjadi 100% dalam waktu tiga bulan, serta peningkatan kesadaran dan kepatuhan lansia terhadap kontrol kesehatan rutin. Kesimpulan dari pelaksanaan KePinCUT adalah bahwa pendekatan berbasis komunitas dengan sentuhan humanis dan dukungan teknologi mampu mempercepat pencapaian target nasional pelayanan lansia. Implikasi program ini adalah KePinCUT dapat dijadikan model replikasi berkelanjutan bagi puskesmas lain di Indonesia untuk memperkuat sistem pelayanan kesehatan primer yang inklusif dan berkeadilan bagi populasi lanjut usia.
Pengaruh Service Quality, Customer Satisfaction, Perceived Value, dan Corporate Image terhadap Customer Loyalty pada Bank Central Asia DKI Jakarta dengan Trust sebagai Variabel Mediasi Marcheline, Sherly; Pasaribu, Lamhot Henry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i3.15371

Abstract

Perbankan merupakan salah satu industry yang sangat penting dalam perekonomian di Indonesia. Sektor perbankan menyediakan berbagai macam produk termasuk didalamnya layanan jasa terkait keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh dari Service Quality, Customer Satisfaction, Perceived Value dan Corporate Image oleh bank BCA di DKI Jakarta terhadap Customer Loyalty melalui mediasi variable Trust. Penelitian ini menggunakan pendekatan kuantitatif melalui survey secara daring terhadap 120 sampel responden dan dianalisa menggunakan perangkat lunak Smart-PLS. Hasil dari penelitian ini menunjukan bahwa Service Quality, Perceived Value dan Corporate Image berpengaruh positif terhadap variabel mediasi trust. Selain itu, Perceived Value dan Corporate Image berpengaruh positif terhadap variabel Customer Loyalty. Variabel trust sendiri juga berpengaruh positif signifikan terhadap variabel Customer Loyalty. Namun, penelitian ini juga tidak mendukung hubungan antara Customer Satisfaction terhadap Trust dan Customer Loyalty serta tidak mendukung hubungan antara Service quality terhadap Customer Loyalty. Sebagai bentuk dari implikasi manajerial, penelitian ini menunjukan apabila Service Quality, Customer Satisfaction, Perceived Value dan Corporate Image sebagai hal yang penting dilakukan oleh industri perbankan.
The Effect of Knowledge, Environmental Awareness, Government Incentives and Perception of Benefits on the Interest in Buying Solar Panel in the Household Sector in Riau Province Wisanta, Hosea; Pasaribu, Lamhot Henry
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5101

Abstract

This study aims to analyze the influence of Knowledge, Environmental Awareness, Government Incentives, and Perceived Benefits on the Purchase Intention of solar panel products in the household sector in Riau Province. The results show that Knowledge, Government Incentives, and Perceived Benefits have a positive and significant effect on Purchase Intention, while Environmental Awareness does not show a significant effect. Perceived Benefits is the most dominant variable influencing Purchase Intention. Simultaneously, the four independent variables explain 66.8% of the variation in Purchase Intention, while the remaining 33.2% is explained by other factors not included in this research model. These findings indicate that increasing public understanding, policy support, and positive perceptions of the benefits of solar panels play an important role in promoting the adoption of renewable energy at the household level.
Co-Authors Angel, Vivian Citrasumidi, Regina Raina Rania Dharmo S, Nugroho Fauziah, Shifa Habibie, Try MM Kusuma, Diandra Tirta Marcheline, Sherly Marychan, Rebecca Purwanti, Anastasia Ika Renaldo Wijaya, Renaldo Saragih, Reni Harlina Simatupang, Monika Sofyan, Isa Windy S, Bernadus Wisanta, Hosea Zebua, Thessania Sherry Ariani