This Author published in this journals
All Journal Media Bina Ilmiah
Clarysa Ceshsa Vanessa
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

PELATIHAN PEMBUATAN KUE JONGKONG DAN KROKET KHAS KEPULAUAN BANGKA BELITUNG KEPADA MASYARAKAT DI TANJUNG BURUNG Lyvia Clarissa Herli; Anjelie Aurelia Kosasi; Clarysa Ceshsa Vanessa; Kevin Gustian Yulius; Jimmy M. H. Situmorang
Media Bina Ilmiah Vol. 19 No. 6: Januari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to overcome the problems faced by the Tanjung Burung Village community in making quality traditional cakes and in managing culinary businesses. The main problems found were the lack of technical knowledge in making cakes and a low understanding of the basics of entrepreneurship. To overcome this, training was conducted which included improving traditional cake production skills, providing entrepreneurship, financial management, and utilizing social media for product marketing. The results of this training showed a significant increase in cake making skills with consistent quality, the ability to plan and run a business independently, and a better understanding of digital marketing. In addition, ongoing mentoring also had a positive impact in ensuring the sustainability of the Tanjung Burung community's culinary business. This program is expected to develop the potential of traditional village culinary into a sustainable business that is able to compete in the local and wider markets.