Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Communicare : Journal of Communication Studies Jurnal Ekonomi
R. Yogie Prawira
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
E-Servqual Tokopedia And E-Customer Loyalty In Indonesia R. Yogie Prawira
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effect of the e-SERVQUAL dimension in e-commerce on e-customer loyalty. With a quantitative approach, data were collected from 97 Tokopedia e-commerce users using a structured questionnaire, and the theoretical model was tested using multiple linear regression analysis. The results found that Tokopedia's e-SERVQUAL variable which includes Efficiency, Personal Need, Reliability, Responsiveness, Site Organization, User Friendliness as a whole has an effect on e-customer loyalty. However, partially, not all variables have a direct effect on Tokopedia's e-customer loyalty, namely the Efficiency, Responsiveness, and Site Organization variables. The other variables that have a direct effect are Personal Need, Reliability, and User Friendliness.
Participatory Empowerment Communication in Community-Based Social Welfare R. Yogie Prawira; Hindina Maulida
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101012120253

Abstract

Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in-depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face-to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.
Co-Authors Hindina Maulida