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All Journal GEMA EKONOMI Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Budi Haryono, PM.
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Pengaruh Brand Awareness, Brand Image Terhadap Keputusan Pembelian Dengan Minat Beli Meike, Patrizia; Budi Haryono, PM.; Tecoalu, Melitina
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of brand awareness and brand image on purchasing decisions with purchase intention as an intervening variable on Marcks loose powder in Jakarta. The method used in this research is a quantitative research method. The population in this study are consumers who buy Marcks loose powder products. The sample size is taken using the Hair Formula. The research sample was determined by purposive sampling technique with a final sample of 100 respondents who were buyers or users of Marcks powder. The data collection technique was carried out using a questionnaire technique with a Likert scale type. The results of the research conducted show that brand awareness and brand image have a positive and significant influence on purchasing decisions, the same thing with brand image has a positive and significant influence on purchase intention, while brand awareness does not have a positive influence on purchase intention. The results of the indirect influence test show that there is a positive and significant influence of brand image on purchasing decisions through purchase intention, and brand awareness does not have a positive and significant effect on purchasing decisions through purchase intention.
Pengaruh Brand Awareness, Brand Image Terhadap Keputusan Pembelian Dengan Minat Beli Meike, Patrizia; Budi Haryono, PM.; Tecoalu, Melitina
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of brand awareness and brand image on purchasing decisions with purchase intention as an intervening variable on Marcks loose powder in Jakarta. The method used in this research is a quantitative research method. The population in this study are consumers who buy Marcks loose powder products. The sample size is taken using the Hair Formula. The research sample was determined by purposive sampling technique with a final sample of 100 respondents who were buyers or users of Marcks powder. The data collection technique was carried out using a questionnaire technique with a Likert scale type. The results of the research conducted show that brand awareness and brand image have a positive and significant influence on purchasing decisions, the same thing with brand image has a positive and significant influence on purchase intention, while brand awareness does not have a positive influence on purchase intention. The results of the indirect influence test show that there is a positive and significant influence of brand image on purchasing decisions through purchase intention, and brand awareness does not have a positive and significant effect on purchasing decisions through purchase intention.
THE EFFECT OF HEALTHCARE WORKER ON THE PATIENT’S SAFETY MEDIATED BY BURNOUT AT KARTINI MOTHER'S AND CHILD HOSPITAL IN PADALARANG Ngangi, Dalton; Budi Haryono, PM.; Devita Gunardi, Wani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 2 (2022): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i2.286

Abstract

This research has the intention to look for the mediated effect of burnout on healthcare workers against patient's safety. Respondents of this study were the healthcare workers of the Hospital of Mother and Child Kartini Padalarang. The testing of the hypothesis was conducted by using quantative research method with the total sample of 100 healthcare workers. Datas were collected through electronic questionnaires that were given digitally to the respondents. The analysis technique that was used was the Partial Least Square - Structural Equation Modelling (PLS-SEM) from the SmartPLS program. Based on the analyzed data, it was found that there was a significant effect of workload and healthcare workers against the patient's safety and that healthcare workers had an important role in mediating it. Based on this research's result, it was found that the workload has a significant negative effect on the patient's safety, burnout on healthcare providers has no effect on patient's safety and the healthcare workers have a positive effect on the patient's safety. The Hospital of Mother and Child Kartini Padalarang needs to consider improving th wellbeing and professionality of the healthcare workers in order to keep the job satisfaction well maintained. The Hospital of Mother and Child Kartini Padalarang also needs to hold a good working relationship with the healthcare workers and the patients, so that the patient's satisfaction and safety are well maintained.
Co-Authors Devita Gunardi, Wani Meike, Patrizia Melitina Tecoalu Ngangi, Dalton