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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS GEMA EKONOMI JURNAL PUSTAKA KOMUNIKASI Enrichment : Journal of Management Nommensen Journal of Medicine Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Social Science
Melitina Tecoalu
Universitas Kristen Krida Wacana, Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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PENGARUH SERVICE QUALITY TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN MAHASISWA (Studi Kasus : Fakultas Ekonomi Universitas Kristen Krida Wacana) Melitina Tecoalu Tecoalu, Melitina; Anwar, Roseline Mannuela
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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 ABSTRACT  The number of universities in Indonesia make each of them compete for new students. One of the strategies of universities in order to survive in the competition is to provide satisfaction for their students. University is a facility for services provider where lecturers provide service in the form of teaching students with aim to prepare them to work. This research was conducted in order to determine the dimensions of service quality wich are infuential in creating satisfaction for Economic students in Krida Wacana Christian University. The probability sampling method with simple random sampling technique was used to determine the sample of respondents. The model was tested using Covariance-Based Structural Equation Modelling (AMOS). The result of the test showed that among the five dimensions of service quality, only two dimensions, empathy and assurance were proved significantly affect students satisfaction in Krida Wacana Christian University Faculty of Economics.  Keywords: service quality, customer satisfaction, customer loyalty   ABSTRAK  Banyaknya perguruan tinggi di Indonesia membuat masing-masing perguruan tinggi saling bersaing untuk mendapatkan mahasiswa baru. Salah satu strategi dari universitas untuk bertahan di dalam persaingan adalah dengan memberikan kepuasan bagi mahasiswanya. Universitas merupakan fasilitas penyedia jasa, dimana para dosen memberikan layanan dalam bentuk pengajaran kepada mahasiswa dengan tujuan untuk mempersiapkan mereka di dalam menghadapi dunia kerja. Penelitian ini dilakukan dengan tujuan untuk menciptakan kepuasan bagi mahasiswa Fakultas Ekonomi UKRIDA. Teknik probability sampling dengan metode simple random sampling digunakan untuk pengumpulan sampel. Pengujian model dalam penelitian ini menggunakan Covariance-Based Structural Equation Modelling (AMOS). Hasil pengujian menunjukkan bahwa dari kelima dimensi kualitas layanan, hanya dua dimensi yaitu empathy dan assurance yang terbukti signifikan berpengaruh terhadap kepuasan mahasiswa Fakultas Ekonomi UKRIDA.  Kata kunci: kualitas layanan, kepuasan konsumen, loyalitas konsumen
Pengaruh Flexi-time dan Transformational Leadership Terhadap Employee Loyalty yang Dimediasi oleh Job Satisfaction pada Karyawan Generation Y Pambudi, Samuel; Tecoalu, Melitina
Manajemen Bisnis Kompetensi VOL. 14 NO. 02 JULI - DESEMBER 2019
Publisher : Manajemen Bisnis Kompetensi

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Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk menguji pengaruh flexi-time dan transformational leadership terhadap employee loyalty dengan job satisfaction sebagai variabel mediasi. Sampel penelitian adalah 100 orang karyawan pusat PT Tobasada yang lahir pada tahun 1981 hingga 1999. Data penelitian diperoleh melalui kuesioner dari responden yang terpilih dengan metode random sampling. Analisis data dalam penelitian ini adalah SEM-PLS dengan menggunakan program SmartPLS 3.2.8. Hasil analisis menunjukkan bahwa flexi-time dan transformational leadership berpengaruh positif terhadap employee loyalty pada karyawan Gen Y. Kemudian transformational leadership berpengaruh positif terhadap job satisfaction. Tetapi job satisfaction tidak berpengaruh terhadap employee loyalty. Selain itu, ditemukan pula bahwa job satisfaction tidak memediasi pengaruh flexitime maupun transformational leadership terhadap employee loyalty. Kata kunci : flexi-time, transformational leadership, job satisfaction, employee loyalty, generation y
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KUE SORABI HIJAU RENGASDENGKLOK Sutrisyo, Herdwin Eka; Tecoalu, Melitina
Manajemen Bisnis Kompetensi Vol. 11 No. 01 Januari - Juni 2016
Publisher : Manajemen Bisnis Kompetensi

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ABSTRACTThis study aimed to analyze the factors that influence purchasing decisions Kue Sorabi Hijau Rengasdengklok. Purchasing decisions is important to be noticed by an UKM or a company to determine the factors that are considered by consumers or buyers. The data of this research was obtained from the primary data questionnaire. The sampling technique of this research is non probability sampling with the method of purposive sampling. The analysis technique used in this research are validity test, reliability test, classic assumptions test, multiple linear regression analysis, and hypothesis test including coefficient of determination (R2), the parameter partial test (t test) and Anova test (F test). The result of analysis using simultaneous test (F test) indicates that the variable price, brand image, product quality, location and word of mouth simultaneously / together have a positive effect of the purchase decision variables. The result of analysis using partial tests (t test) can be seen that price and word of mouth does not ffect the purchase decision, while brand image, product quality, and location have positive effect on purchasing decisions Kue Sorabi Hijau Rengasdengklok. The result of analysis using coefficient of determination (R2) the value Adjusted R Square of 0.685. This value means that 68.5% variable purchase decision can be explained from variable price, brand image, product quality, location and word of mouth, while 31.5% of purchase decisions is explained by others variable that excluded in this research.Keywords: Price, Brand Image, Product Quality, Location, Word of Mouth, Buying Decision
Pengaruh Pemasaran Emosional Terhadap Keputusan Pembelian Melalui Mediasi Citra Merek pada Produk Nike Adela, Getha; Tecoalu, Melitina
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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In a saturated market where competition between producers is increasingly competitive and consumers have many choices in each category of goods / services required. This situation resulted in the desire of consumers to be more important than the needs. This results in a state of mind, emotion, sympathy being dominant, so many companies are looking for ways to make strong connections with consumers emotionally. Emotional connections of consumers are also motivated by the discovery that emotional connections bring consumer loyalty to a higher level, and ultimately hope to improve corporate finance. This journal discusses the influence of Emotional Marketing on Purchase Decision through Brand Image Mediation on Nike Products. This study is quantitative with a sample of 120 respondents who are buyers and users of Nike products in West Jakarta. Collected data were analyzed using Structural Equation Modeling (SEM) technique with SmartPLS program. The results showed that the emotional marketing applied by Nike had a significant positive effect on the brand image as well as the purchase decision with the mediation of brand image. But the brand image does not significantly affect the purchase decision.Keywords: emotional marketing, brand image, purchase decision
PENGARUH SERVICE QUALITY TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN MAHASISWA (Studi Kasus : Fakultas Ekonomi Universitas Kristen Krida Wacana) Melitina Tecoalu Melitina Tecoalu; Roseline Mannuela Anwar
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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Abstract

 ABSTRACT  The number of universities in Indonesia make each of them compete for new students. One of the strategies of universities in order to survive in the competition is to provide satisfaction for their students. University is a facility for services provider where lecturers provide service in the form of teaching students with aim to prepare them to work. This research was conducted in order to determine the dimensions of service quality wich are infuential in creating satisfaction for Economic students in Krida Wacana Christian University. The probability sampling method with simple random sampling technique was used to determine the sample of respondents. The model was tested using Covariance-Based Structural Equation Modelling (AMOS). The result of the test showed that among the five dimensions of service quality, only two dimensions, empathy and assurance were proved significantly affect students satisfaction in Krida Wacana Christian University Faculty of Economics.  Keywords: service quality, customer satisfaction, customer loyalty   ABSTRAK  Banyaknya perguruan tinggi di Indonesia membuat masing-masing perguruan tinggi saling bersaing untuk mendapatkan mahasiswa baru. Salah satu strategi dari universitas untuk bertahan di dalam persaingan adalah dengan memberikan kepuasan bagi mahasiswanya. Universitas merupakan fasilitas penyedia jasa, dimana para dosen memberikan layanan dalam bentuk pengajaran kepada mahasiswa dengan tujuan untuk mempersiapkan mereka di dalam menghadapi dunia kerja. Penelitian ini dilakukan dengan tujuan untuk menciptakan kepuasan bagi mahasiswa Fakultas Ekonomi UKRIDA. Teknik probability sampling dengan metode simple random sampling digunakan untuk pengumpulan sampel. Pengujian model dalam penelitian ini menggunakan Covariance-Based Structural Equation Modelling (AMOS). Hasil pengujian menunjukkan bahwa dari kelima dimensi kualitas layanan, hanya dua dimensi yaitu empathy dan assurance yang terbukti signifikan berpengaruh terhadap kepuasan mahasiswa Fakultas Ekonomi UKRIDA.  Kata kunci: kualitas layanan, kepuasan konsumen, loyalitas konsumen
The Role of Customer Satisfaction in Mediating the Effect of Service Claim and Brand Image on Customer Loyalty at PT Asuransi Sahabat Artha Proteksi in Jakarta Felisia NG; Melitina Tecoalu; Soegeng Wahyoedi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 4 No 1 (2022): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v4i1.598

Abstract

The purpose of this study was to determine the role of customer satisfaction in mediating the effect of Service Claim and Brand Image on Customer Loyalty at PT Asuransi Sahabat Artha Proteski in Jakarta. This research was conducted using the Probability Sampling method with the type of Simple Random Sampling. Researchers distributed questionnaires to 100 respondents who were customers of PT Asuransi Sahabat Artha Proteksi in Jakarta. Data analysis using SmartPLS Analysis version 3.3. The results of this study indicate that service claims have a positive and significant effect on customer loyalty. Brand image has a positive and significant influence on customer loyalty. Service claims have a positive and significant effect on customer satisfaction. Brand image has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant influence on customer loyalty. Customer satisfaction mediates the effect of service claims on customer loyalty. Customer satisfaction mediates the effect of brand image on customer loyalty.
The Effect of Perception of Security, Easy of Transaction, and Shopping Experience on Purchase Decision and its Implications on Customers Satisfaction (Case Study of Geraipedia Jabodetabek Customers) Melitina Tecoalu; Soegeng Wahyoedi; Edwind Kustiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.587

Abstract

This study discusses the perception of security, ease of transaction, and ease of shopping for purchasing decisions, as well as the implications of purchasing decisions on Geraipedia customer satisfaction. This research discusses some of the problems that Geraipedia has experienced. The first problem is related to security, namely the leakage of Geraipedia user data circulating in the media. This has been acknowledged by Geraipedia, that it was true that 91 million customer data has been leaked. The data includes encrypted customer passwords, customer names, e-mail addresses, date of birth, and telephone numbers. Second, Geraipedia itself had a problem with an error payment system. Transactions made by customers are considered unsuccessful. However, the solutions provided by Geraipedia are unclear, not detailed, and unresponsive so that the customer shopping experience is not good. If the above problems are not resolved, then other problems arise related to transaction security, ease of transactions, and customer shopping experience. These problems will affect customer purchasing decisions on Geraipedia, so this customer purchase decision will affect Geraipedia customer satisfaction.The first hypothesis in this study is the influence of security perceptions on purchasing decisions on Geraipedia. The results showed that the security perception variable had no effect on the purchasing decision variable with a t-statistic of 0.318 <1.96 and a significance value of 0.750> 0.05. The second hypothesis in this study is the effect of ease of transaction on purchasing decisions on Geraipedia. The results showed that the variable transaction ease had an effect on the purchasing decision variable with a t-statistic of 5.843> 1.96 and a significance value of 0.00 <0.05. The third hypothesis in this study is the influence of shopping experience on purchasing decisions on Geraipedia. The results showed that the shopping experience variable had a positive effect on the purchasing decision variable with a t-statistic of 7.898> 1.96 and a significance value of 0.00 <0.05. The fourth hypothesis in this study is the influence of purchasing decisions on customer satisfaction in Geraipedia. The results showed that the purchasing decision variable had an influence on the customer satisfaction variable with a t-statistic of 12.197> 1.96, with a significance value of 0.00 <0.05.
The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users). Melitina Tecoalu; Soegeng Wahyoedi; Edward Kustiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.586

Abstract

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.
The Role of Employee Engagement in Mediating Perceived Organizational Support for Millennial Employee Organizational Citizenship Behavior Ellen Priskila; Melitina Tecoalu; Saparso; Hery Winoto Tj
Journal of Social Science Vol. 2 No. 3 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v2i3.129

Abstract

The era of globalization is a time when competition becomes increasingly tight, employees are required to be able to show extra work behavior that can exceed the expectations of the organization (extra role behavior). The existence of high initiative from employees is able to improve the effectiveness of an organization, while employees who have good organizational support will also form positive behavior as a form of reciprocal support to the organization. Through employee engagement is expected to strengthen the behavior of the organization's citizenship. In Indonesia is currently entering the era of demographic bonuses, the condition makes this research interesting to do in millennials. The purpose of this study is to test the influence of employee engagement in mediating perceived organizational support to the organizational citizenship behavior of 83 millennial employees of PT Tatalogam Lestari. Structural Equation Modelling (SEM) analysis techniques using SmartPLS were used in this study. The results of the analysis stated that there is an influence perceived organizational support, employee engagement and organizational citizenship behavior. Employee engagement is also proven to mediate the influence of perceived organizational support on organizational citizenship behavior. This study found that the higher the perception of organizational support in employees, the higher the sense of attachment of employees with the organization, so as to encourage the occurrence of organizational citizenship behavior in employees.
THE EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS : (Study Case on PT. Maybank Indonesia Finance Credit Products) Melitina Tecoalu; Hery Winoto Tj; Ferdian Ferdian
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.127

Abstract

The finance company industry experienced much pressure in 2020 due to the covid-19 pandemic, this condition made business activities and social life almost stopped. This research was conducted at PT. Maybank Indonesia Finance is one of the financing companies in Indonesia that is currently proliferating. Purchasing decisions have an essential meaning for a financial institution because credit is one of the directives of funding by financial institutions to people who want to get an item on credit as the institution's main business. In determining a decision to purchase products and services, consumers perceive the goods and services they buy, such as the perception of the price of an item or service in making a purchase, and consumers can recognize the company's brand awareness. This research was conducted by nonprobability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The results of the analysis conclude that price perception has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on credit purchasing decisions. Price perception has a positive and significant effect on service quality. Brand awareness has a positive and significant effect on service quality. Service quality has no positive and significant effect on purchasing decisions at Maybank Finance. Service quality mediating between brand awareness and purchasing decisions is not significant.
Co-Authors Adela, Getha admin Aily Alfeus Hermanto Amelinda, Rita Andri Martinius Andrian Andrian Andrian, Pieter Angelina Lumintang, Sheren Annisa, Addin Fitri Anwar, Roseline Mannuela Aqmarina, Aqmarina Assa, Adrie Frans Bambang Siswanto Budi Haryono, PM. Edward Kustiawan Edwind Kustiawan Eka Desy Purnama Eka Desy Purnama Ellen Priskila Felisia NG Ferdian Ferdian Frymaruwah, Edwin Fushen, Fushen Hendra Hendra Hendra Permana Hery Winoto Hery Winoto TJ Hutapea, Martogi Daniel Rudyanto Irene Putri Jauri Lidia Sandra Martogi Daniel Rudyanto Hutapea Meike, Patrizia Miharja, Wendy Nurjenal, Ahmad Pambudi, Samuel Pristiwanto Bani Ratih Damayanti Raymond Ricard, Anggi Osvianty Riruma, Olfien Saparso Saparso Saparso Saparso Saparso Silaban, Budi Partogi Soegeng Wahyoedi Sucipto, Peni Sundah, Felix Sutrisyo, Herdwin Eka Tarigan, Krisnawati Teguh Setiawan Imam Santoso Tria Monika Dewi Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Gunardi Widjaja, Bernard T. Widjaja, Daniel Winoto, Hery