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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Emy Yatul Hasanah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF EMOTIONAL INTELLIGENCE, SELF EFFICACY, AND COMPETENCE ON EMPLOYEE PERFORMANCE AT PT. LENGGA HARA MEDAN Emy Yatul Hasanah; Nurmala; A Hadi Arifin; Marbawi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.964

Abstract

This research aims to analyze the influence of emotional intelligence, self-efficacy, and competence on employee performance at PT. Lengga Hara Medan. The method used in this study is a quantitative approach through multiple linear regression analysis. Data were collected using a questionnaire distributed to 83 respondents out of a total population of 500 employees, who are employees of PT. Lengga Hara Medan. The results of the study indicate that collectively (simultaneously) the independent variables, namely emotional intelligence, self-efficacy, and competence, have a significant influence on the dependent variable of employee performance. Partially, the independent variables of emotional intelligence, self-efficacy, and competence each have a positive and significant effect on the dependent variable of employee performance. Thus, the higher the emotional intelligence, self-efficacy, and competencies possessed by employees, the higher the performance produced by employees. The results of this study imply that companies must pay attention to the psychological and professional aspects of employees.
THE INFLUENCE OF E-COMMERCE DIGITAL MARKETING IN DEVELOPING LOCAL BRANDS IN INDONESIA (STUDY AT PT. BUKA LAPAK.COM Tbk) T. Nurhaida; Lilinesia; Emy Yatul Hasanah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 1 (2023): April (April-June)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i1.1109

Abstract

The internet is something that is familiar to the ears of the Indonesian people. Internet usage in Indonesia from year to year has increased very significantly. From the survey results of the Indonesian Internet Service Providers Association (APJII), internet users in Indonesia for the 2022-2023 period have reached 2016.63 million people. This number increased compared to the 2021-2022 period of 2.67%, namely 210.03 million users. This journal discusses the influence of e-commerce digital marketing in developing local brands in Indonesia. The research methods used in this study are qualitative, descriptive and literature studies. The ability to master digital marketing is very important in building a brand and also in marketing products. No wonder nowadays many foreign brands and local brands are starting to follow the development of the times, cooperation between local e-commerce and local brands will have a very good impact on both parties.
Co-Authors A Hadi Arifin Lilinesia Marbawi, Marbawi Nurmala T. Nurhaida