Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal An Nuqud: Journal of Islamic Economics
Kiki, Kiki Rofi'ah Alawiyah
Unknown Affiliation
Religion Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN ISLAMI YANG MENGINTEGRASIKAN ETIKA DAN TEKNOLOGI DALAM MENDUKUNG KEBERLANJUTAN BISNIS Enceng, Enceng Iip Syaripudin; Deni, Deni Kon Kon Furkony; Gini, Gini Gaussian; Ujang, Ujang Burhanudin; Kiki, Kiki Rofi'ah Alawiyah; Saep, Saep Saepudin
An Nuqud Journal of Islamic Economics Vol 3 No 2 (2025): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v3i2.1490

Abstract

This study examines Islamic marketing strategies that integrate ethical principles and technology tosupport the sustainability of Islamic businesses in Garut Regency. The main focus of the research is toanalyze the challenges faced by Islamic business actors in the area, such as the consistent application of Islamic ethics, the underutilization of technology, and competition with conventional businesses.Additionally, factors such as the lack of market education and digital infrastructure pose significantbarriers to enhancing the competitiveness of Islamic businesses in Garut Regency. This research uses aqualitative method with a case study approach, involving in-depth interviews with Islamic businessactors in Garut Regency, observations of marketing practices, and document analysis. The findingsindicate that collaboration between Islamic values and technological innovation can create moreeffective marketing strategies, expand market reach, and build consumer trust. The study providespractical recommendations for Islamic business actors in Garut Regency to enhance theircompetitiveness in facing global market dynamics while maintaining Islamic principles
Co-Authors Deni, Deni Kon Kon Furkony Enceng Iip Syaripudin Gini, Gini Gaussian Saep, Saep Saepudin Ujang, Ujang Burhanudin