Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Martua Rahmat
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS Martua Rahmat; Nurainun; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2141

Abstract

This research examines the influence of brand consciousness, fashion consciousness, value consciousness, and social influence on the intention to purchase counterfeit products. The study uses primary data from questionnaires distributed to 140 respondents selected by purposive sampling. Data analysis was conducted through multiple linear regression with SPSS version 2.0. Confirmatory Factor Analysis (CFA) tests data validity, while multiple linear regression tests the hypothesis. The results show that brand consciousness positively and significantly influences the intention to purchase counterfeit products. Consumers with high brand consciousness are inclined toward counterfeit products, perceiving them to have similar quality and brand image to the originals. Fashion consciousness also has a positive influence, indicating that consumers with high fashion awareness but lower purchasing power see counterfeit products as an appealing alternative. Value consciousness, however, does not significantly impact the intention to purchase counterfeit products. Consumers who prioritize quality are less likely to buy counterfeits due to the risk of products not meeting expectations. Social influence has a significant impact on the intention to buy counterfeit products; Consumers with financial constraints may be more inclined to purchase counterfeit goods as a way to align with their social circles.
Co-Authors Nurainun Rahmaniar