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PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKET BASIC WAJAH MS GLOW Zahrani, Efi; Nurainun; Ramadhany, Dean Tiara; Iqramullah, Niki; Syamsuri, Abd. Rasyid
Jurnal Bisnis Mahasiswa Vol 1 No 2 (2021): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.012 KB) | DOI: 10.60036/jbm.v1i2.17

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Produk Paket Basic Wajah Ms.Glow pada masyarakat yang berjenis kelamin wanita di Dusun Budiman, Kecamatan Beringin, Kabupaten Deli Serdang Sumatera Utara. Jenis penelitian ini adalah deskriftif kuantitatif dan teknik pengumpulan data menggunakan observasi, wawancara serta kuesioner. Populasi penelitian ini berjumlah 40 orang konsumen yang berjenis kelamin wanita. Teknik pengembilan sampel yang digunakan dalam penelitian adalah sampling jenuh dengan menggunakan seluruh populasi untuk dijadikan sampel. Metode analisis yang digunakan adalah metode regresi linear berganda dengan menggunakan program SPSS. Hasil penelitian dengan uji secara parsial menunjukkan bahwa Promosi (X1) mempunyai nilai t hitung (3,450) > (2,026) sehingga dapat dinyatakan bahwa Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Citra merek (X2) mempunyai nilai t hitung (2,027) > (2,026) yang berarti terdapat pengaruh positif dan signifikan antara citra merek terhadap keputusan pembelian konsumen (Y). Berdasarkan hasil uji secara simultan dapat dinyatakan bahwa promosi (X1) dan Citra Merek (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen (Y).
PENGELOLAAN PILKADA PADA SISTEM MULTIPARTAI: SEBUAH TINJAUAN TERHADAP PELEMBAGAAN PARTAI POLITIK Pinem, Windawati; Arpani, Putri; Nurainun
Bahasa Indonesia Vol 5 No 2 (2024): Electoral Governance: Jurnal Tata Kelola Pemilu Indonesia
Publisher : Komisi Pemilihan Umum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46874/tkp.v5i2.1188

Abstract

Penelitian ini bertujuan untuk menganalisis pengelolaan pilkada pada sistem multipartai ditinjau dari aspek pelembagaan partai politik. Adapun permasalahan dalam penelitian ini yaitu menguatnya kedaulatan partai politik namun semakin menipisnya kedaulatan rakyat ditengah kombinasi sistem multipartai dengan sistem presidensial. Menguatnya kedaulatan partai politik merupakan dampak dari pertumbuhan dan perkembangan partai politik pasca reformasi tahun 1998. Tanpa disadari perkembangan partai politik tersebut ternyata menciptakan sistem multipartai yang buruk di daerah. Hal ini ditandai dengan kehidupan politik yang berorientasi pada kekuasaan dan kemudian melahirkan politik dinasti, politik rente dan KKN. Kondisi ini semakin diperburuk ketika sistem multipartai dikombinasikan dengan sistem presidensial. Adapun metode penelitian yang digunakan adalah kualitatif dengan pendekatan library research. Data primer berasal dari buku. Sedangkan data sekunder berasal dari jurnal. Pengumpulan data dilakukan melalui studi pustaka. Validasi data dilakukan dengan triangulasi data. Adapun hasil penelitian ini yaitu pilkada ditengah kombinasi antara sistem multipartai dengan sistem presidensial menciptakan lemahnya pelembagaan partai politik. Sehingga solusi yang ditawarkan adalah dengan memperbaiki fungsi rekrutmen politik.
THE INFLUENCE OF CASH TURNOVER, RECEIVABLES TURNOVER AND INVENTORY TURNOVER ON THE ECONOMIC PROFITABILITY OF REGISTERED PHARMACEUTICAL COMPANIES ON THE INDONESIAN STOCK EXCHANGE PERIOD 2017-2021 Maya Rahayu; Rico Nur Ilham; Marzuki; Nurainun
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.53

Abstract

This study examines the effect of cash turnover, receivable turnover, and inventory turnover on the economic rentability of pharmaceutical companies listed on the Indonesia Stock Exchange during 2017-2021. This study uses secondary data, and the samples are 8 pharmaceutical companies listed on the Indonesia Stock Exchange during 2017-2021. The sampling technique used purposive sampling technique. The data analysis method used is the panel data regression analysis method. The results indicate that cash turnover negative and no significantly affects economic rentability, receivable turnover negative and significantly affect economic rentability, and inventory turnover positively and significantly affecnteconomic rentabilityof pharmaceutical companies listed on the Indonesia Stock Exchange for 2017-2021.
THE INFLUENCE OF WORKING CAPITAL, LIQUIDITY AND LEVERAGE ON PROFITABILITY IN THE FOOD AND BEVERAGE INDUSTRY ON THE IDX 2016-2021. Risa Novia; Ristati; Rico Nur Ilham; Nurainun
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.158

Abstract

This study aims to determine the effect of Working Capital, Liquidity, and Leverage on Profitability in the Food and Beverage Industry on the Indonesia Stock Exchange. The data used in this study is secondary data from 18 manufacturing companies in the Food and Beverage sub-sector during the 2017 to 2021 research period, resulting in 108 observations. The method used to analyze the relationship between the independent variables and the dependent variable is the panel data regression method. The results show that partially, Working Capital has a positive and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Liquidity has a negative and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Leverage has a negative and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange for the period 2016 to 2021. Simultaneously, Working Capital, Liquidity, and Financial Performance have a positive and significant effect on the Profitability of Manufacturing Companies in the Food and Beverage sub-sector on the Indonesia Stock Exchange
Perancangan Website Outlet Mumu Ice Drink Untuk Pengembangan Pemasaran Dan Promosi Produk Harma Hunaini; Nurainun; Triana Wulandari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The influence of current technology can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages business people to adopt innovative marketing strategies, especially through online media. This article documents the design of business promotion through web creation for MSMEs. In this project, we chose the Web platform as the main development tool for creating website designs. Several stages of website creation are data collection, system analysis, website design using a toolplate platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for UMKM. The result of implementing this project is in the form of a website. This project is expected to be useful for UMKM by increasing the number of customers.
HUBUNGAN GAYA BELAJAR TERHADAP HASIL BELAJAR IPS KELAS V DI SD MADANI ISLAMIC SCHOOL RIAU Saleh, Khairul; Nurainun; Amir, Zubaidah; Harpizon, Nadia Adillah
Jurnal PGSD Vol 17 No 2 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pgsd.17.2.140-148

Abstract

Fifth graders at SD Madani Islamic School Riau were the subjects of this research, which aimed to identify any correlation between students' preferred learning methods and their performance on social studies-related assessments. This study used a quantitative approach and a correlational research strategy. A closed questionnaire was used to get information on learning style characteristics, and documentation was employed to gather data about learning outcomes. Using a purposive sampling approach, 24 respondents, all fifth graders from SD Madani Islamic School Riau, were chosen for the study. Descriptive statistics and inferential statistics, namely the One Way Anova test, were used to evaluate the data. There were a total of 19 primary school pupils at Madani Islamic School Riau who leaned toward visual learning (79%), 3 who leaned toward auditory learning (13%), and 2 who leaned toward kinesthetic learning (8%). Students' average learning outcome scores in social studies (as shown from their final semester exam results) are 85.6 for visual learners, 88.0 for auditory learners, and 86.5 for kinesthetic learners. A significance threshold of 5% was used in the One Way ANOVA data analysis, and the result is 0.478> 0.05. So, it follows that Ha is not accepted whereas Ho is. The results show that fifth graders at SD Madani Islamic School Riau do not differ significantly in their social studies performance based on their preferred learning styles.
Interjection in Novel Resign by Almira Bastari Prishandani, Arini; Nurainun; Mulyadi
International Journal Linguistics of Sumatra and Malay Vol. 3 No. 1 (2024): International Journal Linguistics of Sumatra and Malay (IJLSM)
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijlsm.v3i1.14496

Abstract

The background of this research was the discovery of interjection forms in the novel Resign by Almira Bastari. The aimed to obtain a description of the form of interjection and the type of interjection in the novel Resign by Almira Bastari. The data source used for this research was the novel Resign by Almira Bastari. The object of this research was written data as the main data studied, which relates to the form of the interject. The research data was in the form of phrases. The method of this research was using descriptive qualitative method with the method of data collection technique used was the listen method. The results of this study were the form of interjection which is divided into two parts, namely 1) primary interjection consisting of the exclamations oh, wah, nah, eh, ah, wow, hmm, yah, hah, lho, 2) secondary interjection consisting of interjections astaga, gila, damn, anjrit, aduh, alhamdulliah, anjing, ya ampun, yaelah, halah, damn, widih. The types of interjections found in Resign's novels were, among others, 1) the interjection of annoyance such as anjing, anjrit, sial, damn, gila; 2) admiration, namely widih; 3) gratitude like alhamdulilla; 4) hope like yah; 5) then wonder like aduh, eh, ah, oh ; 6) shock like astaga, wah, wow, hah, lho; 7) call like eh; 8) the conclusion was nah, hmm, yaelah, halah.
Ziarah Makam di Mbah Priok: Dinamika Tradisi Keagamaan dalam Efeknya terhadap Perubahan Sosial Ekonomi Masyarakat Setempat Nurainun; Muhamad Ridwan Effendi
Hayula: Jurnal Indonesia Studi Islam Multi-disiplin Vol 9 No 1 (2025): Hayula: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Laboratorium Prodi Pendidikan Agama Islam UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/hayula.009.01.02

Abstract

Abstract The tradition of grave pilgrimage is an integral part of religious life in Indonesia, reflecting spiritual values while influencing social and economic dynamics. The Mbah Priok grave in North Jakarta serves as a symbol of cultural and spiritual heritage, attracting pilgrims from diverse backgrounds. However, modernization and socio-economic changes pose challenges to maintaining the relevance of this tradition. This study aims to uncover the role of the Mbah Priok grave in preserving religious traditions and highlighting its impact on the social and economic aspects of the local community. The primary objective is to identify the grave's role as a center for religious practices or traditions and its influence on the surrounding community. This research employs a qualitative. Data were collected through participatory observation, in-depth interviews, and documentation, utilizing instruments such as interview guides, field notes, and recording devices. Sampling techniques involved purposive sampling, which was further developed using snowball sampling. The findings reveal that the tradition of pilgrimage to Mbah Priok strengthens social values such as cooperation and solidarity, enhances adherence to religious norms, and creates new economic opportunities through local trade activities. The conclusion highlights the importance of balanced strategies for preserving traditions alongside modern developments, ensuring this tradition remains a significant part of the cultural and spiritual identity of the community.
Track Record Model in Employee Performance Optimization Using Weight Product Method Safrizal; Lili Tanti; Surbakti, Dio Febrian; Nurainun
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.721

Abstract

Employee performance improvement is a crucial aspect for the growth and success of a company, especially in the agricultural sector that relies on the quality and competence of human resources. However, subjective and manual employee assessments often face challenges, such as high levels of subjectivity and the time required to complete the process. To overcome these obstacles, this study proposes the use of the Weighted Product (WP) method as an approach to building a track record model in employee performance assessment. This study involves several methodological stages, first by studying the literature related to decision support systems, WP methods, track records, and employee performance assessments. Furthermore, data collection is carried out from a dataset that includes monthly assessments of employee performance based on several criteria such as attendance, cooperation, work quantity, responsibility, and others. The next process involves modeling, where the WP model is designed to produce the maximum total value of the existing assessment criteria. Model validation is carried out through two approaches, namely the Criterion-related Validity Test and the Internal Consistency Test. The test results show that the WP model has a Criterion-related Validity of 0.9851, indicating a strong relationship between the employee scores generated and the assessments given by the supervisor. In addition, Cronbach's alpha reached a value of 1.0, indicating excellent internal reliability of the model. Thus, the use of the WP method in the employee performance tracking system can be considered effective and can improve objectivity and efficiency in employee performance assessment in the context of agricultural companies. This method not only helps in identifying high-performing employees, but also in motivating them to achieve the highest performance standards, which in turn can improve the overall operational quality and reputation of the company
Penyelesaian Kredit Macet Melalui Jalur Non Litigasi Pada PT. Astra Credit Companies Pekanbaru Berdasarkan Undang-Undang Nomor 30 Tahun 1999 Tentang Arbitrase Dan Alternatif Penyelesaian Sengketa Anwar Saleh Hasibuan; Dian Lolyna Elisabet Sagala; Nurainun
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7306

Abstract

In meeting primary and secondary needs, not all people have sufficient economic capacity to buy and fulfill their needs. The birth of financing institutions such as business entities outside banks or non-bank financial institutions that provide loan facilities for costs or goods and services according to the abilities and needs of the community. However, often on the way there is an inability of consumers to pay which causes bad credit. One of them occurs at PT Astra Credit Companies Pekanbaru City which still finds problems in credit which results in bad credit. This research is classified into the type of empirical legal research, namely research obtained from facts or realities that exist in the life of a society. The nature of the research is descriptive qualitative with interview methods with competent respondents to be able to provide information related to research. The conclusion in this paper is that the credit process at PT Astra Credit Companies Pekanbaru does not always run smoothly. Not all debtors have good personalities and are responsible for their obligations. From this, bad credit arises and will be continued with various ways of settlement. One of the settlements is through non-litigation which is reviewed based on Law No. 30 of 1999 concerning Arbitration and Alternative Dispute Resolution. Dispute resolution outside the court or through non-litigation is an effective resolution carried out without any process in court and outlines part of the settlement process through negotiation and mediation.