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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Rafsanjani Akbar, Salma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektifitas Manajemen Promosi Media Sosial terhadap Penerimaan Mahasiswa Baru UNMER Madiun Agnyana, Handaru; Rafsanjani Akbar, Salma; Setivia Bakti, Nurimansyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3625

Abstract

The development of promotional media has now entered the digital era that can communicate promotions more widely and quickly. In Indonesia, the phenomenon of online media that is anticipated to replace print media also continues to increase. As done by the New Student Admissions Team (PMB) of Merdeka Madiun University in accepting new students, they provide information about many things, such as registration procedures, achievements, and what can be obtained when registering for the campus. Various methods used by them, one of which is by conveying information through advertisements. Through this advertisement, the PMB Team promotes the university to the public. The purpose of making the advertisement is so that the public obtains information and is interested in following and trying what is advertised, namely doing or registering themselves related to what is being advertised. Advertisements use language that is easy to understand and persuasive to attract people who see it. In addition, advertisements are made using video and sound visualizations that are packaged very attractively according to the target market to be achieved, namely prospective new students who are included in generation Z and generation alpha.
Co-Authors Agnyana, Handaru Setivia Bakti, Nurimansyah