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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha
Saniyya, Rona
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh E-Promotion dan E-Word Of Mouth terhadap Keputusan Pembelian melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Pembelian Skincare Facetology Generasi Z Saniyya, Rona; Utami Wikaningtyas, Suci
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3636

Abstract

Abstract           This study aims to examine the effect of e-promotion on customer satisfaction and purchasing decisions, the effect of e-word of mouth on customer satisfaction and purchasing decisions, and the role of customer satisfaction as an intervening variable in the relationship. In addition, this study also examines the effect of e-promotion and e-word of mouth on purchasing decisions through customer satisfaction. The research subjects were Facetology skincare customers. The sample was determined using a non-probability sampling technique with the Hair formula approach, resulting in 100 respondents. Data analysis involved tests of convergent validity, discriminant validity, reliability, R-square, and hypothesis testing. The results showed that e-promotion has a positive effect on customer satisfaction and purchasing decisions. A well-designed digital promotion is able to enhance the customer experience while encouraging them to purchase the product. E-word of mouth also has a positive influence on customer satisfaction and purchase decisions, which means that reviews or recommendations from others can reinforce positive perceptions of the product. Furthermore, customer satisfaction was shown to partially mediate the effect of e-promotion on purchasing decisions, as well as the effect of e-word of mouth on purchasing decisions. This research confirms that e-promotion and e-word of mouth are important marketing strategies that not only increase customer satisfaction, but also contribute to increased purchase decisions, with customer satisfaction as a key factor in this process.
OPTIMALISASI MANAJEMEN DAN PEMBERDAYAAN SAMPAH PADA BANK SAMPAH BERKAH DAN BANK SAMPAH AKASIA DI KELURAHAN KOTABARU Asteria, Beta; Subkhan, Muhammad; Suhartono, Suhartono; NurAini, Fitri; Saniyya, Rona; Wuri, Pinilih Amerta
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

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Abstract

Masalah lingkungan yang paling dominan ialah permasalahan sampah. Penanganan yang optimal diperlukan dilakukan oleh masyarakat dan pemerintah daerah. Penanganan sampah yang tidak serius dapat menyebabkan menimbulkan berbagai permasalah lingkungan hidup. Sampah yang tidak tertangani dengan baik dapat mengakibatkan banjir ,lingkungan yang tercemar, menyebabkan berbagai penyakit, TPS yang penuh dan terjadinya pemanasan global akibat gas metan dari sampah. Dengan adanya permasalah tersebut tim Pengabdian Masyarakat STIE Widya Wiwaha melakukan pengabdian dengan judul Optimalisasi Manajemen Sampah dan Pemberdayaan Sampah yang dilakukan dengan metode Penyuluhan dan Focus Group Discussion (FGD). Output yang diperoleh ialah pertama peserta Pengabdian Masyarakat memperoleh tambahan pengetahuan dan wawasan tentang Manajemen Pengelolaan Sampah yang optimal. Kedua peserta Pengabdian Masyarakat memperoleh tambahan pengetahuan dan wawasan tentang sambah organik dicacah dengan mesin pencacah sampah dan mempersingkat proses pembuatan kompos. Kompos dapat digunakan sebagai pupuk oleh Kelompok Tani yang ada di Kelurahan Kotabaru. Berdasarkan Focus Group Discussion (FGD) baik Bank Sampah Berkah maupun Bank Sampai Akasia sudah melakukan proses Planning, Organizing, Accuating dan Controling sudah berjalan dengan baik. Dengan adanya transfer knowledge dan juga pemberian mesin pencacah sampah organik dan non organik dapat semakin mengoptimalkan Manajemen dan Pemberdayaan Sampah di Bank Sampah Berkah dan Bank Sampah Akasia yang berada di Lingkungan Kelurahan Kotabaru.
Analisis Pengaruh Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan: (Studi Pada Pelanggan Ojek Online) Anindya Juraifa, Syalwa; Saniyya, Rona; Devintya Sari, Anggita; Noveto Pamella, Pancaly; Ricky, Martino
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.656

Abstract

This study aims to determine the level of service quality perceived by consumers on customer satisfaction provided by online motorcycle taxis through the dimensions of service quality which include physical evidence, reliability, responsiveness, assurance and empathy. The method used in this research is quantitative. While the data collection technique used in this quantitative research is to use a questionnaire, namely by distributing questionnaires or questionnaires to users of online motorcycle taxi services. Quisioners (questionnaires) are data collection techniques that are carried out by giving a set of questions or written statements to respondents to answer (Sugiyono, 2011: 142). In this case the author takes the object of research in 2022. Sampling uses the Random Sampling/Probability sampling method, where the number of samples taken is 38 respondents. The author distributes a questionnaire with 23 questions using the dimensions of physical evidence, reliability, responsiveness, assurance and concern. The types of tests used in this study are Instrument Tests, Classical Assumption Tests, Multiple Linear Regression Tests, Hypothesis Tests and Coefficient of Determination Tests. Based on the test results, the variables of physical evidence, reliability, responsiveness and assurance have no positive and significant effect on customer satisfaction, the empathy variable has a positive and significant effect on customer satisfaction.
Co-Authors Anindya Juraifa, Syalwa Beta Asteria Devintya Sari, Anggita Fitri Nuraini, Fitri Noveto Pamella, Pancaly Ricky, Martino Subkhan, Muhammad Suhartono Utami Wikaningtyas, Suci Wuri, Pinilih Amerta