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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Calista, Mila Quinsy
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Komparatif Produktivitas Tanaman Aren di Kabupaten Lima Puluh Kota Calista, Mila Quinsy; Wulandari, Eliana; Karyani, Tuti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16806

Abstract

Lima Puluh Kota Regency has a strong economic foundation in the agricultural sector, with sugar palm (Arenga pinnata) as its primary commodity. Sugar palm trees are widely distributed across 10 sub-districts, but the concentration of sugar production is centered in Lareh Sago Halaban, Mungka, Gunuang Omeh, Bukik Barisan, and Suliki sub-districts. This study aims to analyze the differences in sugar palm productivity among these five sub-districts. Data on productive land area and palm sap production from 2019 to 2023 were obtained from the Central Statistics Agency (BPS) of Lima Puluh Kota Regency as secondary data for this study. The hypothesis regarding a significant difference in productivity between sub-districts testes using a One-Way ANOVA analysis.. The results showed a significant difference in productivity between Mungka Sub-district and Gunuang Omeh Sub-district. However, no significant differences were found in other sub-districts. Nevertheless, the average production of palm sap varied among the five sub-districts.
Strategi Pemasaran Gula Semut Aren Guseta (Kelompok Tani Mutiara Kecamatan Lareh Sago Halaban Kabupaten Limapuluh Kota) Calista, Mila Quinsy
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 7 No. 2 (2022): November 2022
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v7i2.4503

Abstract

Mutiara Farmers Group exist since 2015 and become the first farmers group in Limapuluh Kota regency produced palm sugar. This product had brand called by Guseta. Becoming the first palm sugar product, it was not made this product known by public. This product need some analysis to used for make some marketing strategic. The tools are IFAS matrix, EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix for make the best recommendation of marketing strategy for Guseta. The result of using the tools are had the total score of the internal key factor are 2.96, with the biggest strength are the product have PIRTĀ and this product is chemical free and also sor the biggest weakness is less of distribution. For score total of the eksternal key factor are 3.18, with the biggest opportunity is technology and information development, and for the biggest threat is depends on weather. In IE matrix show that the marketing of Guseta in cell II which is in grow built. The result of SWOT analysis the farmers group had eight alternative strategic that can be chosen by the farmers group. Based on the results of the QSPM matrix analysis, from seven alternative strategies there is an alternative strategy that is prioritized by the farmers group, spread the information about Guseta is the healthy lifestyle with TAS score of 5.95.
Co-Authors Eliana Wulandari Tuti Karyani